Popular TikTok Video Trends to Ignite Your Social Content in 2025

TikTok trends change pretty fast. One minute it’s a dance challenge, the next it’s a new viral recipe hack. If you’ve ever asked, “What should our brand post on TikTok?”, you’re not alone.

A winning TikTok strategy mixes hot, time‑sensitive trends with evergreen content that never goes out of style. That way, you stay fresh today and valuable tomorrow.

To help you plan your 2025 video calendar, we’ve rounded up 20 of the biggest TikTok trends you need to know. For each trend, we’ll show you how to adapt it for your brand, so you can rack up views, spark engagement, and stay ahead of the curve.

 

20 Popular TikTok Video Trends to Leverage for Your Brand

1. Dance Challenges

TikTok was born for dancing, and dance challenges remain its heartbeat. A new song drops, a fresh choreography goes viral, and suddenly everyone’s doing the moves.

Brands can join in by having team members or mascots learn the steps. Charmin’s “Charmin Slide” remix is a perfect example. Their mascot nailed the routine, then got famous TikTokers to recreate it, turning a bathroom paper brand into a dance sensation.

To try it yourself, pick the hottest trending dance each week, teach it to your mascot or staff, and post a fun, authentic performance.

 

2. Freezing Honey Challenge

This sweet TikTok trend couldn’t be simpler – or tastier. All you need is a bottle of pure honey and your freezer.

Pour honey into a plastic squeeze bottle (remove any metal lids first), then pop it into the freezer for a few hours. When it’s frozen solid, squeeze the bottle and watch the honey ooze out in a jelly‑like blob. Take a bite and share your reaction!

However, note that 100% pure honey is recommended for this challenge, as honey that is not pure may crystallize at low temperatures.

How to use it for your brand:

• Food brands can show off recipe ideas using frozen honey as a topping for yogurt, oatmeal, or fruit.
• DIY skincare brands can demo how frozen honey makes a soothing face mask.
• Use a fun caption like “Honey, I’m chillin’!” to spark laughs and shares.

 

3. Get Ready With Me (GRWM)

GRWM videos invite viewers into your daily routine, turning ordinary tasks into engaging content. Whether you’re brewing morning coffee, packing a laptop bag, or putting on makeup, show the process step by step.

Beauty brands like OUAI partner with creators to highlight products naturally, but any business can use GRWM to build genuine connections.

Think about what “getting ready” looks like for your audience. Is it brewing coffee, gearing up for a meeting, or setting up your workspace? Then go ahead and film it step by step.

Keep your clips short, sprinkle in personality, and wrap up with a simple tip or call‑to‑action.

 

4. Food Challenges and #FoodTok

Food challenges on TikTok are like fast-moving storms. They come, they shine, and they sometimes disappear overnight.

But the bigger world of #FoodTok? It’s here to stay. From the extreme spicy food challenge of 2023 to today’s rock-paper-scissors food challenge, people love seeing creativity (and a little madness) around food.

How to join in:

• Pick a challenge that fits your product. If you sell hot sauce, show someone taking the spicy food challenge using your brand.
• Get niche with hashtags. Instead of just #FoodTok, try #DrinkTok if you’re a beverage brand.

For example, in the video below, Olipop used #DrinkTok to share an easy, educational recipe showing how to make a refreshing soda mocktail with their drink.

It wasn’t just a promo – it taught viewers something new and showcased the product naturally.

 

5. Pack an Order With Me

“Pack an order with me” videos tap into ASMR‑style satisfaction and customer trust all at once. Film your packaging station, from unboxing inventory to sealing each shipment, and pair it with soothing music or natural sound effects.

Here’s an example of what this type of video might look like from a small jewelry business.

This trend proves your products are handled with care, and customers love seeing behind the scenes. If you want to start creating your own “Pack an order with me” videos, you’ll want to first focus on your order packaging setup.

Create a space where all of your merchandise is housed so that you can easily grab each item for the order and put it together with the shipping materials.

 

6. Self Growth, Inner Beauty, and #Hopecore

TikTok isn’t just about dance moves; it’s becoming a hub for self-growth and positivity. #Hopecore is all about uplifting messages, wellness tips, and stories of transformation – not just looks, but mindset.

Why does this TikTok trend matter for your brand? Audiences crave authenticity. They want brands that support their mental and emotional well-being.

If you are a skincare brand, you can post a quick morning affirmation routine, showing how applying your moisturizer is part of a daily self-care ritual.

You can also:

• Share a genuine story – perhaps how your product helps someone feel more confident or calm.
• Feature simple wellness routines that include your brand organically.

 

7. #TikTokMadeMeBuyIt

Nothing sells like a genuine recommendation. The #TikTokMadeMeBuyIt hashtag showcases products that went viral thanks to real user enthusiasm.

Small brands love this trend because one shout‑out can skyrocket sales overnight. To tap in, encourage happy customers to tag your products in their own videos, then repost their testimonials to your channel.

Share your own demos – focus on solving a problem or delivering a “wow” moment – and watch the hashtag magic happen.

 

8. Dance Trends

Dance routines are TikTok’s heartbeat – from Charli D’Amelio to Addison Rae, viral choreography has launched careers and captivated audiences. For brands, dances are low-cost, high-reach opportunities to showcase creativity.

Below, footwear brand Crocs partnered with Japanese dance troupe Avant Gardey to produce slick dance videos that spotlighted their shoes in action.

How to join in:

• Pick a trending dance and incorporate your product naturally, like stepping into a branded backdrop or wearing your apparel mid-move.
• Collaborate with local dancers or influencers for authenticity.

 

9. Thrift Flip

Thrift flipping is the ultimate fashion hack: take old clothes and turn them into brand-new statement pieces.

Raid a thrift store or your own closet, pick a garment that needs love, then cut, dye, sew, or embellish it until it’s totally transformed. Film the process in quick before‑and‑after clips to show your creativity in action.

If you own a clothing label, you can partner with influencers to showcase eco‑friendly upcycles featuring your fabrics.

Home decor brands can thrift‑flip old furniture or textiles, inspiring viewers to repurpose instead of replace.

When using this trend, encourage followers to tag you with #ThriftFlipChallenge for a chance to be featured. This is one interesting TikTok trend that seamlessly builds community and user‑generated content.

https://www.tiktok.com/@babyciladenim/video/7399504893737831710?lang=en&q=thrift%20flip&t=1743099990472

 

10. The Delulu Trend

‘Delulu’ – short for delusional – is Gen Z slang for overly optimistic takes on tough situations.

TikTok calls it a 2024 trend spotlight, and it’s perfect for brands that want to inject humor and relatability into their feed. Taking up this TikTok trend shows your brand’s fun side, building relatability and loyalty.

At the same time, it’s easy to create, shareable, and with minimal production.

An example is a coffee brand posting: “When Monday morning feels hopeless – delulu that this mug is a magic potion.” They show someone taking a blissful first sip, transforming their mood instantly.

How to join in:

• Think of a lighthearted twist on a negative scenario. For example: “Can’t afford a vacation? Delulu that your backyard is Bali.” Then, show your product enhancing that ‘Bali experience’ – maybe a refreshing drink or a cosy lounge chair.
• Use #Delulu or #Solulu to tap into the broader conversation.

 

11. Mama Said It Was Okay

This trend is all about shrugging off the haters and doing you, no apologies required.

Play Lukas Graham’s “Mama Said” from the moment the lyrics “Out to play ball so we could ruin them” hit, then show whatever people might side‑eye you for. Think unconventional recipes, bold design choices, or simply wearing mismatched socks.

When the chorus kicks in – “When mama said that it was okay” – reveal why you’re proud to break the mold.

Brands can use this trend to highlight fearless creativity: show off a wild product hack, share a quirky office tradition, or celebrate a bold new launch that defies expectations.

 

12. Green Screen Magic

TikTok’s Green Screen effect puts you anywhere you want in seconds. Hit Effects → Green Screen, choose an image or video backdrop, and record yourself talking directly over it.

Restaurants like Chipotle use it to spotlight menu items while a spokesperson narrates.

You can demo products, break down complex stats on slides, or teleport your team to dreamy locations – all without leaving your desk.

It’s perfect for making informative content pop and grabbing eyeballs in a sea of scrolls.

Here’s an example of a standard green screen where Chipotle has recorded someone talking over an image of the menu, sharing information about some of their new offerings.

 

13. A Day in the Life

Nothing builds connection like a peek behind the curtain. That’s why the ‘A day in the life’ TikTok trend is worth taking a shot at.

Film a quick montage of your morning coffee, your workspace setup, client calls, and product creation. Whether you’re a bakery owner kneading dough or a SaaS founder mapping out strategy, these clips feel authentic and relatable.

Post them regularly to show growth, share lessons learned, and let followers root for your journey. Over time, “day in the life” videos can turn casual viewers into loyal fans who feel like they’re part of your story.

Here’s an example of a bakery owner sharing what a day in her life looks like. She creates these videos multiple times a week, and her followers enjoy being able to watch as she grows her business.

14. Food Dance

Another one for the foodies! But there’s a twist in this TikTok trend, you can probably tell from the name “Food Dance”, that there’s a dancing part in it.

What most creators do is make some finishing touches to a plate of food, take a bite, and dance to a Russian song called “Я буду ебать” when the beat drops.

This trend was started by a Canadian TikToker John McGinnis @JohnMcGinnis36, when in his first Food dance video, he takes a bite out of a sub and does his signature dance.

How to join in:

• Feature your food product or packaging in the build-up shot.
• Show the joyful moment of tasting, followed by a quick dance.

 

15. “Questions I Get Asked a Lot”

This trend highlights recurring questions people ask you answered via captions while dancing to “Magic Bomb” by Hoàng Read.

To join this TikTok trend, just make a list of common questions about your brand or product in text overlays. Then answer succinctly and add playful dance moves to keep viewers hooked.

 

16. Passing the Phone

Think of this trend as a playful relay of gentle teasing. You start by jokingly calling out a friend’s funny quirk or habit, then hand the camera (virtually) to them so they can roast the next person.

It’s a chain of light-hearted banter that anyone – teams, customers, or influencers – can join.

How to join in:

• Pick three to five friendly jabs about your brand team or community – keep it positive and fun.
• Tag the next person or colleague, encouraging them to continue the loop.

17. Memes and Pop Culture Trends

TikTok thrives on pop culture moments and spicy hot takes. Think breakdowns of the Drake vs. Kendrick Lamar diss tracks that dominated hashtags in 2024.

Brands can ride these waves by offering timely commentary or clever memes that align with ongoing conversations.

For example, shoe brand Vessi used a viral clip from the show I Think You Should Leave to highlight waterproof features, tying pop-culture humour to product benefits.

How you can join in on this TikTok trend:

• Monitor trending hashtags like #Drake or #KendrickLamar for spikes in engagement.
• Create short videos that add value. Explain the context, poke light-hearted fun, or relate the drama back to your product.

 

18. Fit Check (#OOTD)

Fit Check lets creators showcase their outfits of the day, inspiring style while spotlighting clothing and accessories. For fashion brands, it’s a direct runway to customers’ feeds.

For instance, in the video below, Megababe founder Katie Sturino popularised #supersizethelook by sharing plus-size outfit inspo. She literarily turned fashion inclusion into community engagement.

How to join in:

• Reveal a new product drop or seasonal collection in a quick outfit montage.
• Encourage customers to share their own fit checks using a branded hashtag.

 

19. ASMR

ASMR videos thrive on TikTok by turning everyday sounds into satisfying, stress‑soothing experiences. This trend invites viewers to pause, listen, and engage deeply with simple sensory moments.

Here is how a Nigerian spice company, Omsom used this trend. It shared a short clip of sizzling jollof rice in a pan. The video captures the sizzling and stirring sounds that make viewers feel instantly hungry and engaged.

How to join in:

• Zoom in on the most tactile aspect of your product. This could be the crunch of fresh produce, the fizz of a beverage, or the snap of fabric.
• Film in a quiet setting so the sound is crisp; keep visuals minimal to let the audio shine.

 

20. “Tell Me Without Telling Me”

The “Tell Me Without Telling Me” trend is all about subtlety and creativity. Instead of stating facts outright, creators give viewers a visual or auditory clue that hints at the message.

For brands, this is a fun way to spark curiosity. Showcase your product in action without spelling everything out, prompting viewers to pause, rewatch, and engage.

To join in, start with a prompt like, “Tell me you love coffee without telling me you love coffee.” Then reveal a branded clue – maybe the steam rising from a mug, a satisfying pour, or a close-up of your logo.

This indirect storytelling invites audience participation, making your content more memorable and shareable.

 

Maximize Your TikTok Engagement with OnlySocial

Scheduling your TikTok posts can take the stress out of staying consistent, allowing you to focus on creating the content that truly resonates.

By planning and scheduling your videos in advance, you ensure your content is reaching your audience at peak times for maximum engagement. This helps you stay active on TikTok, even during busy days, without having to worry about last-minute posts.

OnlySocial makes scheduling easy. It allows you to effortlessly schedule your TikTok videos for the maximum engagement. You won’t have to be on your toes every time to post your videos – you can line up even weeks on content to be posted at the right time.

OnlySocial also allows you to plan bulk posts across multiple TikTok accounts. You can also schedule the same video to other platforms simultaneously. This is TikTok management made easy!

But that’s not all. OnlySocial also provides in-depth analytics to track your engagement. That means you can easily get an insight on what works and effectively refine your strategy over time.

 

Final Note

Now that you have a toolkit of fresh TikTok trends, it’s time to turn inspiration into action. Pick one trend that aligns with your brand voice, grab your phone, and start filming.

Remember: consistency and authenticity are what make your content stand out. So, you can consider scheduling your TikTok videos to make staying consistent easy.

However, don’t overthink it – test, learn, and refine as you go. The best way to master TikTok is by going head-on into it and creating. Your audience is waiting, so hit record and let your brand’s story shine.