When is the Best Time to Post On Twitter (X) in 2025?

What exactly is the best time to post on Twitter?

Perhaps you already know; Twitter is busy. Every second, 10,000 tweets are sent. That adds up to almost 6 billion tweets each week!

With that massive volume of tweets being posted weekly, it’s easy to get lost in the noise. So, how can your tweets stand out and get the attention they deserve? The secret is timing.

Posting when your audience is most active can boost your chances of getting more engagement and clicks. To help you crack this, we studied over 50,000 Twitter accounts to find the best times to tweet in 2025.

In this guide, we’ll share simple tips so you can get your content in front of more people and make your tweets work harder for you. Just keep reading!

 

Why Does the Best Time to Post on Twitter Matter?

Imagine trying to talk in a crowded room. You might say something great, but no one hears you. That’s what happens if you post when your followers aren’t online.

Posting at the right time means more eyes on your tweet. More views lead to more likes, comments, and shares. It helps your message break through the noise.

Think of it like catching a bus. If you miss it, you have to wait for the next one. But if you’re there at the right time, you’re on board immediately. Your tweet needs that perfect moment to reach its audience.

So, if you are wondering why so much attention on this subject, finding the best time to post is your secret to more engagement and success on Twitter.

 

When is the Best Time to Post On Twitter in 2025 – a Quick Overview?

When it comes to getting noticed on Twitter (X), timing is key. We’ve identified the optimal posting times for each day of the week to help you reach the most people.

Check out the quick summary below:

Day	Best Time(s) to Post
Monday	10 am to 11 am
Tuesday	9 am and 1 pm
Wednesday	9 am and 3 pm
Thursday	10 am and 3 pm
Friday	11 am and 1 pm
Saturday	9 am and 8 pm
Sunday	9 am to 3 pm

 

 

When Is the Best Time to Post On Twitter During the Week?

The Best Time to Post on Twitter (X) on Monday

Post between 10:00 am and 11:00 am. After the weekend, people are catching up on emails and social media. This time slot is a sweet spot to grab their attention.

The Best Time to Post on Twitter (X) on Tuesday

The best time to post on X on Tuesday is 9:00 am or 1:00 pm. Many check Twitter with their morning tea and again during their lunch break. These moments are perfect for reaching your audience.

The Best Time to Post on Twitter (X) on Wednesday

Aim for 9:00 am and 3:00 pm. Early birds scroll through their feeds to start the day, while others log in as work winds down. You get two chances to catch their eye.

The Best Time to Post on Twitter (X) on Thursday

Thursday is another great day for engagement. The best time to post on this day is 10:00 am and 3:00 pm. The morning slot grabs early risers, and the afternoon slot taps into that busy mid-day traffic.

The Best Time to Post on Twitter (X) on Friday

Set your tweets for 11:00 am or 1:00 pm. People often look for a light break before the weekend. A tweet at these times can offer a refreshing pause.

The Best Time to Post on Twitter (X) on Saturday

The best times are 9:00 am and 8:00 pm. On weekends, people are more relaxed and browse at different times. These slots help you reach them when they’re most active.

The Best Time to Post on Twitter (X) on Sunday

You can post anytime between 9:00 am and 3:00 pm. Like Saturday, Sundays are laid-back, and many spend time online throughout the day. Your tweet has a better chance to stand out when viewers are in a relaxed mood.

 

How We Have Identified the Best Time to Post On Twitter (X)

We didn’t just guess the best time to tweet – we based it on solid data. Our team analyzed hundreds of thousands of posts from more than 50,000 Twitter accounts connected to OnlySocial.

We looked at when each post was shared and how much engagement it received.

By tracking likes, comments, and retweets, we spotted clear patterns. We saw which hours and days brought the best results. This deep dive into the data helped us pinpoint the optimal times to post on Twitter (X).

 

What Are the Best Times to Post On Twitter (X) By Industry?

When it comes to Twitter (X), there isn’t a one-size-fits-all answer to when to post. The best time to post can vary by industry, your target audience, business goals, and the type of content you share.

However, you can use the data below as a starting point and then experiment to find what works best for you.

Hospitals & Healthcare

Healthcare providers see the best engagement on Mondays at 11 a.m., and on Wednesdays and Thursdays between 10 a.m. to around 1 p.m.

Posts during these times help reach audiences who are looking for trustworthy health advice and community updates. Avoid posting on Sundays when engagement tends to be lower.

Restaurants

Restaurants benefit from posting during the lunch break. The ideal window is on Wednesdays between noon and 3 p.m., and on Thursdays at 11 a.m. or 1 p.m.

This timing aligns well with the moments when people are planning their meals or seeking dining inspiration.

Schools & Education

Educational institutions see peak engagement on Saturdays, especially from 1 p.m. to 8 p.m. Many schools now manage multiple profiles, so timing becomes even more important to hit the right audience – students, parents, and alumni. Conversely, Fridays tend to be less effective.

Travel & Hospitality

Travel and hospitality businesses should consider posting on Thursdays from 1 to 3 p.m., on Fridays at 11 a.m. and 2 p.m., and on Sundays at 10 a.m. and noon.

These time slots catch users when they are planning trips or seeking travel inspiration, leading to a noticeable boost in engagement.

 

Best Times to Post on Twitter (X) by Location

Geography plays a huge role in how your audience behaves online. People in different regions follow their own daily routines, cultural traditions, and local habits that affect when they’re most active.

That’s why knowing the best times to post for your specific location can make a big difference in your engagement. Use the suggestions below as a starting point and then experiment to find what works best for you.

Best Times to Post on Twitter (X) in Australia (AEST)

• Monday: 10 am to 12 pm
• Tuesday: 9 am and 1 pm
• Wednesday: 11 am and 2 pm
• Thursday: 10 am and 3 pm
• Friday: 1 pm and 11 am
• Saturday: 10 am and 7 pm
• Sunday: 7 am to 1 pm

Best Times to Post on Twitter (X) in Bangladesh (IST)

• Monday: 9 am to 11 am
• Tuesday: 8 am and 12 pm
• Wednesday: 9 am and 3 pm
• Thursday: 11 am and 2 pm
• Friday: 10 am and 1 pm
• Saturday: 9 am and 8 pm
• Sunday: 9 am to 3 pm

Best Times to Post on Twitter (X) in the Philippines (PHT)

• Monday: 9 am and 1 pm
• Tuesday: 10:30 am and 2 pm
• Wednesday: 9 am and 4 pm
• Thursday: 11 am and 2 pm
• Friday: 10 am and 2 pm
• Saturday: 10 am and 8 pm
• Sunday: 9 am to 5 pm

Best Times to Post on Twitter (X) in Canada (EST)

• Monday: 7 am to 1 am
• Tuesday: 8 am and 2 pm
• Wednesday: 8 am and 3 pm
• Thursday: 3 pm and 10 am
• Friday: 11 am and 4 pm
• Saturday: 10 am and 8 pm
• Sunday: 9 am to 6 pm

Best Times to Post on Twitter (X) in Pakistan (IST)

• Monday: 10 am to 11 am
• Tuesday: 9 am and 1 pm
• Wednesday: 9 am and 3 pm
• Thursday: 10 am and 3 pm
• Friday: 11 am and 1 pm
• Saturday: 9 am and 8 pm
• Sunday: 8 am to 3 pm

Best Times to Post on Twitter (X) in Europe (CET)

• Monday: 8 am to 12 pm
• Tuesday: 9 am and 11 pm
• Wednesday: 7 am and 2 pm
• Thursday: 10 am and 4 pm
• Friday: 8 am and 2 pm
• Saturday: 8 am and 8 pm
• Sunday: 10 am to 3 pm

Best Times to Post on Twitter (X) in Nigeria (WAT)

• Monday: 10 am to 11 am
• Tuesday: 6 am and 11 am
• Wednesday: 9 am and 4 pm
• Thursday: 10 am and 2 pm
• Friday: 11 am and 12 pm
• Saturday: 8 am and 6 pm
• Sunday: 8 am to 4 pm

Best Times to Post on Twitter (X) in USA (EST)

• Monday: 8 am to 12 am
• Tuesday: 9 am and 2 pm
• Wednesday: 9 am and 2 pm
• Thursday: 7 am and 3 pm
• Friday: 10 am and 2 pm
• Saturday: 8 am and 7 pm
• Sunday: 9 am to 5 pm

Best Times to Post on Twitter (X) in India (IST)

• Monday: 9 am to 1 am
• Tuesday: 8 am and 12 pm
• Wednesday: 8 am and 2 pm
• Thursday: 11 am and 2 pm
• Friday: 10 am and 3 pm
• Saturday: 7 am and 6 pm
• Sunday: 9 am to 7 pm

Note: All times are listed in the local time zone for each region.

 

How to Find the Best Time to Post On Twitter for Your Specific Target Audience

Finding the perfect time to tweet isn’t one-size-fits-all. Your audience might behave differently from the general trends, so it’s important to fine-tune your posting schedule.

Here are two simple ways to discover what works best for you:

1. Dig into Your Twitter Analytics

• Access Your Analytics: Log in to your Twitter account and visit twitter.com.
• Review Top Posts: Click on the link in the blue box at the top to see detailed insights. Then, check out your “Top posts.”
• Set a Longer Date Range: Change the date range to 90 days or more to spot clear patterns.
• Record Your Findings: Note the exact day and time when your best-performing tweets were posted. Look for trends, like whether morning or afternoon posts get more engagement.
• Analyze Content: Also, see if specific types of content (videos, images, text) perform better at certain times.

2. Experiment with Different Post Timings Using a Scheduling Tool

• Plan Your Posts: Use a tool like OnlySocial to schedule your tweets at various times – try morning, noon, and evening slots each day for a month.
• Test and Compare: Let the tool automatically post your scheduled tweets and then review which time slots generate the most engagement.
• Adjust Your Strategy: Based on your results, refine your posting schedule to focus on the peak times that work best for your audience.

 

What Is the Best Type of Content to Post On Twitter (X) in 2025?

Video is the clear winner when it comes to grabbing attention on Twitter (X). The platform is now coming up with more video features showing that the importance of video content is indeed growing.

Think about features like live streams, video downloads for premium users, and even original video shows hosted by familiar faces.

But don’t discount text-only tweets. They still pack a punch and are a fantastic way to spark engagement quickly. A short, sharp tweet can often start a conversation or share an idea just as effectively as a video.

In our analysis, other formats like retweets, links, and images tend to receive lower engagement compared to video and text-only posts.

So, if you’re looking to make the most impact, focus on creating engaging videos and crisp text posts that connect with your audience.

Experiment with both to see what works best for your followers, and get ready to stand out on the platform.

 

Your Checklist for High-Performing Twitter/X Posts

Post at Peak Times

Timing is crucial. When you post during peak activity periods, your tweet has a better chance of being seen. Use Twitter Analytics or OnlySocial to find out when your audience is most active.

When you find it, plan your posts accordingly. This way, you can maximize your reach and boost engagement.

Keep It Clear and Concise

Twitter moves fast, and your followers scroll quickly. Craft tweets that are short and to the point. Avoid lengthy explanations – focus on one clear message per tweet. A concise tweet is easier to read and more likely to be understood at a glance.

Leverage Engaging Content

Content is at the heart of social media success. Video is the standout performer on Twitter today, drawing in viewers with dynamic visuals and sound.

However, don’t ignore the power of a well-written text post; sometimes, a clever or thought-provoking tweet can spark great conversations. Choose the format that best suits your message and your audience.

Include a Call to Action

Tell your audience exactly what you want them to do. Whether it’s liking, commenting, retweeting, or clicking on a link, a clear call to action (CTA) can prompt immediate engagement.

Phrases like “What do you think?” or “Retweet if you agree!” make it easy for your followers to interact with your content.

Use Relevant Hashtags

Hashtags are like signposts that lead new followers to your content. Pick one or two hashtags that are directly related to your tweet’s topic to help your post get discovered by people interested in that subject.

Just be sure not to overdo it – too many hashtags can clutter your message and distract from your core point.

Experiment and Adapt

What works for one audience might not work for another. Test different posting times, content formats, and messaging styles.

Keep an eye on your analytics to see which tweets perform best and use that insight to refine your strategy over time.

Engage with Your Audience

Twitter is a two-way conversation. When your followers comment or share your content, take the time to respond and engage. This interaction not only builds relationships but also boosts your profile’s activity.

Remember, the more you engage, the more visible and attractive your account becomes.

Maintain Consistency

Regular posting keeps you on your audience’s radar. By establishing a consistent posting schedule, you build trust and expectation among your followers.

Consistency means your audience knows when to expect new content from you, which can lead to increased engagement over time.

 

FAQs

When is the best time to post on Twitter?

There isn’t a single perfect time that works for everyone. In general, tweeting during peak hours – like mid-mornings on weekdays – can boost visibility.

However, the ideal time depends on your unique audience, so it’s best to experiment and use Twitter Analytics to fine-tune your schedule.

What is the best day to tweet on X?

Mid-week days, especially Wednesday and Thursday, often see higher engagement. These days tend to capture both early morning and afternoon activity, making them a solid starting point.

How many times should I tweet during the day?

While there’s no magic number, a good rule of thumb is to aim for 3 to 7 tweets spread throughout the day.

This approach lets you reach different segments of your audience at various times without overwhelming them. Experiment with different frequencies and adjust based on your engagement levels.

Is scheduling tweets on Twitter a wise decision?

Absolutely. Scheduling helps you maintain a consistent presence, even when you’re busy or offline. With tools like OnlySocial, you can plan and automatically publish your content during optimal time slots.

This not only saves you time but also lets you experiment with different posting times to see what works best.

When is the best time to post on Twitter for a coffee shop?

For a coffee shop, timing can tap into your customers’ daily routines. Consider tweeting early in the morning – between 8 am and 10 am – when people are grabbing their first cup of coffee.

Another good window is around lunchtime, from 12 pm to 2 pm, when people are likely thinking about a quick coffee break or snack. Adjust these times based on your local audience’s habits for the best results.