How to Plan and Schedule Videos On Pinterest

Scheduling social media posts has been around for a while – it’s nothing new. It doesn’t only save you time and energy but also helps you hit the perfect posting times to boost your traffic.
With video pins gaining traction on Pinterest, knowing just how to use them to drive more engagement and traffic to your content is important. So, in this guide, we’ll show you how to plan and schedule videos on Pinterest using OnlySocial.
OnlySocial is a user-friendly scheduling tool that makes posting a breeze. By using it, you can reach your target audience at the best times and keep your content fresh and engaging.
Keep reading to see how to streamline your Pinterest video strategy with ease and efficiency!
Table of Contents
- 1 What is a Video Pin on Pinterest?
- 2 Pinterest Video Pin Specifications
- 3 How to Plan and Schedule Videos on Pinterest
- 4 Benefits of Scheduling Pinterest Pins with OnlySocial
- 5 Pinterest Video Pin Ideas – What You Can Use as Video Pin
- 6 Expert Tips for Creating Captivating Video Pins for Pinterest
- 7 Stand Out on Pinterest with OnlySocial
- 8 FAQs
What is a Video Pin on Pinterest?
A Video Pin is a dynamic way to share content on Pinterest. Unlike traditional still images, video pins capture attention with motion and sound. This makes them stand out in Pinterest search results.
When someone is browsing for ideas, these engaging videos can draw them in and leave a lasting impression.
With video pins, you can showcase tutorials, product highlights, or creative ideas in a more interactive and compelling format.
Pinterest Video Pin Specifications
Before you start creating and scheduling your video pins, it’s crucial to know the allowed formats and guidelines.
Let’s give you a simple breakdown of the key specifications you need to follow. And when creating your videos, make sure they meet these specs to optimize their performance on Pinterest.
Element | Specification |
File Type | .MP4, .MOV, or .M4V |
Encoding | H.264 or H.265 |
Max File Size | Up to 2GB |
Video Length | Minimum 4 seconds, maximum 15 minutes |
Recommended Length for Video Ads | 6 to 15 seconds |
Aspect Ratio | Must be shorter than 1:2 (width:height) and taller than 1.91:1. Recommended: Square (1:1) or Vertical (2:3, 4:5, or 9:16) |
Title | Up to 100 characters (Note: the first 40 characters may show in feeds) |
Description | Up to 500 characters (Not shown in feeds or close-up ads) |
How to Plan and Schedule Videos on Pinterest
While Pinterest does offer native scheduling, using a third-party tool like OnlySocial gives you extra functionality and flexibility.
With OnlySocial, you can manage all your Pinterest posts in one place and optimize your schedule for the best performance. Here’s how to schedule your Pinterest video pins using OnlySocial:
Step 1: Login and Connect Your Pinterest Account
First, log in to your OnlySocial account. If you don’t have one, quickly register. Once you’re in, go to the dashboard and click the “Social Accounts” button on the sidebar.
Here, add your Pinterest profile.
Step 2: Create Your Video Pin
Once you have connected your Pinterest account, click on “Create Post” in the top left corner.
Choose the Pinterest account you want to schedule your pin for – if you have multiple accounts, you can select more than one at once.
Then, upload your video using the media icon at the bottom of the text field.
Step 3: Fill Out All Details
After uploading your media, fill in the important details.
Write a catchy title and add a description with relevant keywords to optimize your pin for search. Don’t forget to include a destination link to drive traffic to your website.
Step 4: Schedule Your Pin
With your pin ready, click on “Pick Time” at the bottom right of the screen. Choose the exact date and time you want your pin to go live.
Finally, click “Schedule” to set it in motion.
Benefits of Scheduling Pinterest Pins with OnlySocial
As we said earlier, OnlySocial to schedule your Pinterest pins offers numerous advantages that go beyond what you can get from the basic feature on Pinterest. This helps you maximize your social media impact in a unique way.
Now, let’s get to the details. Let’s show you some benefits you can enjoy when you use OnlySocial to schedule Pinterest pins.
Expand Your Audience Reach
The tool allows you to schedule your pins to go live at peak times. This is an amazing way to ensure that your content reaches more people and attracts a larger audience.
Keep Your Brand Consistent
Regular posting builds trust. With OnlySocial, you can maintain a steady flow of content that keeps your brand top-of-mind and consistently engaging.
Save Valuable Time
Perhaps this is one of the most prominent benefit of scheduling. But with OnlySocial, this benefit is even more emphasized as the tool lets you plan and schedule multiple posts at once.
That means you can free up your time by layering up several pins at a go so you can focus on creating great content without the stress of last-minute posts.
Stay Organized
With an intuitive dashboard, the tool helps you manage your content calendar efficiently. Easily track, edit, and plan your pins to keep everything in order.
Reach a Global Audience
Do you have audience in different time zones? It’s not a problem. By scheduling posts to appear during different time zones, you ensure your content connects with followers around the world when they’re most active.
Now you see how amazing this tool can be when managing Pinterest content. Sign up too to easily streamline your Pinterest strategy and enjoy a more effective, stress-free posting experience with OnlySocial!
Pinterest Video Pin Ideas – What You Can Use as Video Pin
When it comes to creating eye-catching video pins on Pinterest, the possibilities are endless. Here are some creative ideas to get you started:
1. Product in Slow Motion
Show off your product’s details by filming it in slow motion. Whether it’s the shimmer of a piece of jewelry or the smooth movement of a gadget, slow-motion footage highlights its unique features in a captivating way.
2. Visually Captivating Video Pins
Grab attention instantly with eye‑catching visuals. Use bright colors, smooth motion, and striking close‑ups of your product or scene.
Think of a slow zoom into a delicious dessert or a sweeping shot over a stunning interior. The goal is to stop scrollers in their tracks and draw them in with pure visual appeal.
3. Stop Motion Gift Wrapping
Turn the process of gift wrapping into a fun, stop motion video. Capture each step as you wrap a product, making it look like a magical transformation from a plain box to a beautifully wrapped gift. It’s perfect for conveying excitement and care.
4. Step‑by‑Step Tutorial
Teach your audience something useful in a quick, easy format. Break a process down into short clips – for example, how to assemble a DIY planter or style a summer outfit.
Number each step on screen so viewers can follow along at a glance. Tutorials add value and keep people watching until the end.
5. Product in Action
Show someone using your product in a real-life scenario. Whether it’s a quick demo or a casual moment of enjoyment, seeing your product in use makes it more relatable and helps customers imagine it in their own lives.
6. Before‑and‑After Transformation
Everyone loves a good glow‑up. Show a dramatic change by filming your project or product in “before” mode, then cut to the “after” reveal.
This works for home makeovers, beauty routines, recipe results, and more. The contrast highlights the impact of what you’re sharing.
7. Behind‑the‑Scenes Content
Give viewers a peek behind the curtain. Show your team prepping orders, setting up a photoshoot, or sampling new products. These candid moments build trust, humanize your brand, and make followers feel like insiders.
8. Seasonal or Holiday‑Themed Videos
Tie your content to the calendar with festive, timely videos. Create short clips of decorating for Halloween, baking holiday treats, or styling spring outfits.
Seasonal pins tap into what people are already searching for and boost discoverability.
10. Beautiful Lifestyle Scenes
Create video pins that showcase a lifestyle around your product. Capture moments that evoke beauty, comfort, and inspiration. This could be anything from a serene morning routine to a vibrant evening setting that aligns with your brand’s vibe.
Expert Tips for Creating Captivating Video Pins for Pinterest
#1: Hook Your Audience Immediately
Grab attention in the first two seconds. Start with a bold visual or a quick question that sparks curiosity. For example, a close‑up of a stunning before‑and‑after reveal. A strong opening makes people stop scrolling and watch.
#2: Optimize for Silent Viewing
Most Pinterest users watch videos with the sound off. Add clear text overlays or captions to guide viewers through your message without audio. Keep visuals simple and easy to follow so your story shines even on mute.
#3: Keep It Short and Vertical
Pinterest favors vertical videos (2:3 or 4:5 aspect ratio). Aim for 6-15 seconds of concise content that delivers value quickly. Short videos perform better, hold attention longer, and increase the chances of shares.
#4: Include a Clear Call‑to‑Action and Keywords
End every pin with a specific next step – “Shop now,” “Learn more,” or “Save this idea.”
Pair it with keyword-rich titles and descriptions to boost discoverability. A strong CTA tells viewers exactly what to do and helps drive clicks back to your website.
Stand Out on Pinterest with OnlySocial
OnlySocial makes managing your Pinterest content effortless. Its clean, intuitive dashboard lets you schedule single or multiple video pins in just a few clicks.
With bulk scheduling, you can plan weeks of pins at once – no more last‑minute scrambling.
Beyond Pinterest, OnlySocial’s cross‑platform scheduling lets you post the same content across all your social channels from one place.
And with advanced analytics, you’ll see exactly which video pins drive clicks, saves, and engagement. This insight helps you refine your strategy and keep growing your audience.
If you have been struggling with managing your Pinterest present, OnlySocial is the ultimate tool you need.
FAQs
How long can a Pinterest video pin be?
Video pins must be at least 4 seconds long and can run up to 15 minutes in length.
Do video pins do better on Pinterest?
Yes. Video pins generate roughly three times more viewable impressions and achieve twice the completion rate compared to static images. They also earn higher save rates, making them more likely to be seen and reshared over time.
What video format is best for Pinterest?
Pinterest recommends uploading videos as MP4, MOV, or M4V files encoded in H.264 or H.265. For maximum impact, use a vertical 9:16 aspect ratio (1080 × 1920 pixels) and keep file size under 2 GB.
When is the best time to post on Pinterest?
Evenings tend to drive the highest engagement on Pinterest, with peak activity between 7–10 PM. Weekends – especially Saturday and Sunday evenings – are also top-performing posting windows.
How often should I post on Pinterest?
Quality matters more than quantity on Pinterest. Aim to publish at least one new pin per week to maintain momentum. If you can consistently share 1-2 fresh pins daily, you’ll likely see faster growth.
Does scheduling reduce engagement on my Pinterest pins?
No. Scheduling pins does not hurt engagement or reach. In fact, scheduling at optimal times helps ensure your content is seen by more users and supports consistent posting. Both of these can help boost performance.