Bluesky Content Ideas to Boost Your Presence On the Platform

Since Bluesky fully opened its doors, over 20 million people have signed up, with a lively crowd of 1 million active users each month. No more invite codes, no more waiting lists – just hop in and start connecting.

Exciting, right?

But let’s face it – when you join a new platform, it can feel a bit like stepping into an empty room. You’re there, you’ve got your profile set up, but what do you actually post?

Bluesky, like any emerging social platform, is still carving out its identity. So, it’s no surprise that many new users find themselves stuck, wondering what to share.

That’s where I come in. Having spent a fair bit of time exploring Bluesky, I’ve seen what works, what flops, and what really helps you stand out.

So, in this post, I will share some Bluesky content ideas and tips to help you shine on the fediverse platform.

1. Introduce Yourself

Start with the basics: let people know who you are! A simple “Hi, I’m new to Bluesky” post is a fantastic icebreaker.

Bluesky’s community thrives on personal connections, and since the platform is still growing, your introduction has a higher chance of being seen.

But don’t stop there – add a bit of personality. Share where you’re from, what brought you to Bluesky, and maybe a fun fact about yourself.

This makes your intro post more relatable and engaging. Think of it as starting a conversation with a room of people eager to meet someone new.

However, don’t forget to update your profile before introducing yourself. A completed profile with a clear display name and picture builds trust. If you’re consistent with your branding across platforms, it reassures others that it’s genuinely you.

2. Share Your First Impressions

First impressions always count, and on Bluesky, they can be conversation starters. What surprised you? What’s your favorite feature so far? Share these early thoughts to connect with other users who might feel the same – or who have tips to share.

Here’s how to make it fun and interactive:

• Ask your audience to share their own initial experiences.
• Highlight something unique you’ve noticed, like a feature or vibe that sets Bluesky apart.
• Encourage responses with questions like, “What’s something I must try here?”
• Create a poll about which feature or community to explore first.
• Use hashtags like #FirstDayOnBluesky to connect with fellow newcomers.

By inviting feedback and showing genuine curiosity, you’re not just sharing your impressions—you’re fostering engagement. That’s the magic of a great first post.

3. Post Visual Content

If there’s one thing that Bluesky loves, it’s visuals!

Artwork, photography, and illustrations shine on the platform, often sparking high engagement. Whether you’re an artist, a photographer, or someone who loves sharing snapshots of your world, this is your chance to stand out.

Custom feeds and hashtags make it even easier for your work to reach the right audience. Got a piece of art or a striking photo? Post it with relevant hashtags, and watch the interactions roll in.

4. Share Your Passions and Hobbies

Let’s get personal! Sharing your hobbies or interests isn’t just fun – it’s a fantastic way to connect with followers on a deeper level.

People love seeing the real you behind the posts. It makes your content relatable and shows you’re more than just a username.

Here are some ideas to get you started:

• Snap a photo from your weekend hike or show off that new recipe you’ve mastered.
• Share glimpses of hobbies like painting, gardening, or playing an instrument.
• Join niche Bluesky communities that match your interests – there’s a group for almost everything!

5. Repurpose Content You’ve Already Created

Why reinvent the wheel? If you’re active on platforms like X (Twitter), Threads, or LinkedIn, you’ve got a wealth of content ready to go.

Simply repurpose it for Bluesky. This saves time and helps you test what resonates with the new audience.

The best part? Bluesky doesn’t penalize external links. Share articles, videos, or other content with a bit of context, and it’ll find its audience.

Journalists and authors particularly love this feature because it sparks meaningful conversations, even if the engagement isn’t as high as on bigger platforms.

6. Join or Create Trending Conversations

Trends are your best friend for gaining visibility and staying relevant. Whether it’s a viral meme or a hot topic in your industry, joining (or starting) trending conversations makes your content feel fresh and timely.

Here’s how to make it work:

• Use trending hashtags to join popular discussions in your niche.
• Share your take on current events or viral moments.
• Add humor or a witty spin to trending memes for a relatable touch.
• Connect a trend to your expertise or personal experience – it’s a great way to show off your unique perspective.
• Start a poll or ask your audience for their opinion on a trending topic.

7. Share Industry News and Insights

Want to stand out as a go-to expert in your field? Sharing industry news and insights is the way to go. When you post updates or offer your unique perspective on industry trends, it builds trust and credibility with your followers.

Here are a few ways to make it happen:

• Post bite-sized summaries of breaking news in your niche.
• Share highlights from reports, conferences, or studies and explain why they matter.
• Recommend books, tools, or resources that have helped you grow professionally.
• Respond to challenges in your industry by offering creative solutions.

When you consistently share valuable insights, you’ll position yourself as a thought leader on Bluesky. Bonus? You’ll attract followers who genuinely care about what you have to say.

8. Spotlight User-Generated Content (UGC)

Your followers aren’t just an audience – they’re your best source of authentic content. Encouraging them to share their experiences with your product or service can create a sense of community and trust.

Start a hashtag campaign, like #MyInvisalignMoment, and ask users to post photos or stories featuring your brand.

Then, feature their contributions on your feed. Not only does this give your customers a shoutout, but it also inspires potential customers by showcasing real-life testimonials.

9. Join Cultural Conversations

Bluesky is a melting pot of opinions on culture, politics, media, and more. Thanks to its growing community of journalists, academics, and creatives, there’s always a lively discussion happening.

Here’s how to add your voice to the mix:

• Share your take on cultural or social issues that resonate with you.
• Start or join discussions on trending topics in your industry or beyond.
• Ask your audience to weigh in with their perspectives – conversations thrive on diverse viewpoints.

Bluesky offers a space to share thoughtful opinions and spark meaningful dialogue. Don’t be afraid to dive in – you might just find a new audience that values your insights.

10. Share Educational and How-to Posts

People love learning something new, and Bluesky is the perfect place to share actionable tips or tutorials.

Whether it’s a quick tip or a detailed guide, educational content delivers value and keeps your followers coming back for more.

For example:

• Create posts like, “5 Quick Hacks to Boost Your Productivity” or “How to Master Camping in 3 Steps.”
• Share infographics or GIFs that break down complex ideas into simple visuals.
• Host Q&A-style posts where followers can ask for advice.

Educational content not only helps your audience but also reinforces your expertise. Plus, helpful posts are highly shareable, giving your content an even wider reach.

11. Share Behind-the-Scenes Content

Sharing behind-the-scenes content makes your brand feel more authentic and relatable. It’s also a great way to showcase the effort and creativity that goes into your work. Really, it is one of the most popular Bluesky content ideas out there.

Here’s how you can get started:

• Snap a photo of your workspace or post a “day in the life” video.
• Show snippets of projects or events you’re prepping for.
• Open up about challenges you’ve faced and how you’ve overcome them.
• Introduce the people behind the scenes – your team or collaborators.

12. Engage and Boost Others in Your Feed

Bluesky thrives on interaction. It’s not just about posting your content; it’s about being part of the conversation. Ask questions, spark discussions, and most importantly, engage with others.

Here’s how to make meaningful connections:

• Post thought-provoking questions and encourage replies.
• Respond thoughtfully to comments on your posts – showing you value their input.
• Explore profiles of people whose content you enjoy, and engage with their posts by liking, reposting, or leaving a comment.
• Follow the people they follow to discover more like-minded creators.

13. Use Hashtags to Spark Ideas

Hashtags are your best friends on Bluesky. They don’t just categorize content – they’re a window into what people in your niche are talking about. Whether you’re looking for inspiration or trying to join a conversation, hashtags are the way to go.

Here’s what to do:

• Click on hashtags relevant to your niche to see top and latest posts.
• Explore the top posts for popular content that’s getting lots of engagement.
• Use the latest posts to discover emerging trends.

For example, if you’re into urban sketching, check out tags like #UrbanSketching to find inspiration and connect with fellow enthusiasts. You’ll not only get new ideas but also a sense of what resonates with your audience.

14. Share Inspiring Customer Success Stories

Who doesn’t love a good success story? Sharing how your product or service has helped someone is a powerful way to build trust and emotional connection.

Here’s how to make your stories shine:

• Highlight the challenges your customer faced and how you helped solve them.
• Include quotes or testimonials to add authenticity.
• Use visuals, like before-and-after photos or short video interviews, to bring their story to life.

These posts don’t just showcase the value of your product – they inspire others to see how it can work for them too. Stories stick, and they’re a fantastic way to turn followers into loyal customers.

Best Practices for Posting on Bluesky

Bluesky might be a fresh platform, but some tried-and-true practices can help your content shine and boost your presence. Whether you’re new or already settled in, following these tips will ensure you’re making the most of your posts.

• Keep It Authentic

Bluesky thrives on genuine connections, so avoid overly polished or salesy content. Instead, focus on being real.

Share personal insights, tell your story, or speak from the heart. Authenticity resonates more on a platform built around community and conversation.

• Engage Actively

Don’t just post and vanish – stick around to engage!

Respond to comments on your posts, interact with other users, and participate in discussions. This isn’t just about visibility; it’s about building relationships that make people want to follow and engage with you.

• Leverage Custom Feeds and Hashtags

Custom feeds are unique to Bluesky and act like niche communities. Find feeds that align with your content and tailor your posts to fit their vibe.

Similarly, use relevant hashtags to make your content discoverable. For instance, if you’re sharing art, tags like #ArtSky or #CreativeVibes can help your post land in front of the right audience.

• Balance Text and Visuals

Bluesky supports various content types, and visual posts often perform exceptionally well. Balance your feed by mixing text-based posts with high-quality images, GIFs, or illustrations. Eye-catching visuals grab attention and encourage engagement.

• Post Consistently

Consistency is key to growing your presence on Bluesky. Develop a posting schedule and stick to it. This helps your audience know when to expect new content and keeps you top of mind.

Remember, it’s not about quantity but quality – so post thoughtfully and regularly. To make this easy for you, you can leverage OnlySocial to schedule your Bluesky posts.

This will allow you plan your content for many days into the future while you relax and watch them get published at the right time.

• Experiment and Learn

Bluesky is still evolving, so don’t be afraid to try new things. Test different content types, posting times, and styles to see what resonates with your audience.

Use the feedback and engagement you receive as a guide to refine your approach.