OnlySocial vs Agorapulse? Finding the Right White-Label Solution for Agencies

Running a social media agency means more than just posting content. Clients expect polished reports, smooth communication, and a professional setup that makes them feel they’re working with a top-tier partner.

The challenge now is delivering all of this without overloading your team or spending a fortune building your own tools.

That’s where white-label social media software comes in. It gives agencies a ready-made platform that looks and feels like their own. Think of branded dashboards, client reports, scheduling tools, and more – all under your agency’s name.

But not all white-label solutions are created equal. Some focus only on reporting, while others let you rebrand the entire platform.

OnlySocial and Agorapulse are two popular names in the social media management corner. Both promise white-label features, but they take very different approaches.

In this guide, we’ll break down what each tool offers, where they shine, and which one is the smarter choice for agencies in 2025. So, if you have been wondering which of them is best for your agency, this guide will help you decide.

Why White-Label Tools Are a Game-Changer for Agencies

For agencies, managing social media isn’t just about scheduling posts anymore. Clients want detailed reports, clear communication, and a professional experience that feels seamless.

A white-label tool makes this possible by giving you software you can rebrand as your own – no heavy development costs, no complicated setups.

Here’s why that matters so much.

Look More Professional

First impressions count. When clients log into a dashboard that has your logo, your colors, and even your domain name, it instantly elevates your agency. Even if you’re a small team, it makes you look like a full-service powerhouse.

Scale Without Burning Out

As your client list grows, so does the workload. Without the right tools, scaling can feel like juggling too many balls at once. A white-label platform streamlines everything, including scheduling, reporting, client dashboards, and more, so you can handle more accounts without piling on extra stress or staff.

Save Time on Everyday Tasks

From scheduling to pulling reports, the repetitive tasks can eat up your team’s energy. White-label software automates much of this, giving you back hours each week. That time can be spent on the work that really matters: building campaigns, winning new clients, and nurturing relationships.

Build Trust and Transparency

Clients love being involved, but they also want things to be easy. A white-label tool lets you give them access to branded dashboards and reports, so they see the value you’re delivering in real time. This kind of transparency builds trust and helps you keep clients for the long haul.

Unlock New Revenue Streams

The best white-label platforms don’t just manage social media; they let agencies sell subscriptions and packages under their own brand. That means you’re not only delivering a service, you’re creating a new source of recurring income.

A Closer Look at OnlySocial

OnlySocial is designed from the ground up with agencies in mind. It’s not just a tool for scheduling posts; it’s a complete white-label platform that you can brand as your own, giving clients a professional, seamless experience while making your job easier.

Here are some of the features the tool offers:

Fully Customizable Branding

With OnlySocial, everything carries your name – your logo, colors, and even your domain. Clients log into what looks like your software, giving you instant credibility without the cost of building a platform from scratch.

Central Admin Dashboard

Managing multiple clients doesn’t have to be messy. OnlySocial gives you a dedicated admin dashboard where you can oversee every account in one place. Switching between campaigns is quick and painless, keeping your team organized.

Unlimited Scheduling

Whether it’s daily posts or big campaign pushes, OnlySocial doesn’t limit you. You get unlimited scheduling across all workspaces, plus bulk posting (up to 500 posts), CSV uploads, and RSS posting to auto-share content from blogs or news sites. That’s serious time saved for busy agencies.

Support for 15 Platforms

From Facebook and Instagram to TikTok and LinkedIn, OnlySocial connects to 15 major social platforms. You can confidently offer clients multi-channel strategies without needing extra tools.

AI-Powered Content Creation

Staring at a blank caption box is a thing of the past. OnlySocial’s AI assistant generates captions, hashtags, and even images, helping your team create content faster and with less effort.

Unlimited Team Members

Add as many team members as you need at no extra cost. Assign roles, set permissions, and keep everyone collaborating inside one platform. Perfect for agencies that are growing fast.

Unified Inbox

Instead of hopping between platforms, OnlySocial brings all comments and DMs into one inbox. This makes it easier to stay on top of client engagement and never miss an important message.

Built for Collaboration

Teamwork flows smoothly with OnlySocial. Writers can draft posts, managers can review, and clients can approve – all inside the platform. There’s even an impersonate user feature that lets you step into a client’s account for quick fixes without endless back-and-forth.

20+ Integrations and Extra Tools

OnlySocial plugs into over 20 other apps, plus it comes with extras like link-in-bio landing pages, QR codes, and VCards. These small touches add big value to your client offerings.

Payment Management

One standout feature is built-in billing and invoicing. You can package your services, connect Stripe or Paystack, and charge clients directly through your branded platform. This effectively turns your agency into a SaaS business with recurring revenue.

Reliable Support and Pricing That Scales

OnlySocial backs agencies with dependable technical support and flexible pricing. Plans start at $197/month for 25 workspaces, scaling up to $499 and $899 for larger agencies. At less than $10 per workspace (and under $2 on higher tiers), it’s priced to grow with you.

What Agorapulse Offers

Agorapulse is a well-known name in social media management, and yes, it does offer white-label features – but with a catch.

Instead of giving you a fully branded dashboard like OnlySocial, Agorapulse’s white-labeling is focused almost entirely on reporting.

Let’s take a closer look at some things your agency can get from the tool:

White-Label Reporting

With Agorapulse, you can export reports that carry your agency’s branding. Add your logo, customize the look, and share them with clients as if you created them yourself. This helps keep your agency front and center when clients are reviewing results.

Power Reports

On the Advanced plan, Agorapulse unlocks Power Reports. These allow you to go deeper by customizing reports for specific profiles, campaigns, or clients. You can combine multiple accounts, adjust metrics, and fine-tune the layout to highlight the data your clients care most about.

Customizable Metrics

Agorapulse lets you decide which KPIs to include in reports and which date ranges to use. This flexibility makes it easier to show clients the progress you’re delivering in a way that aligns with their goals.

Limitations to Consider

Here’s the key difference: Agorapulse’s white-label option doesn’t extend to the full platform. You can’t rebrand the dashboard, set up your own domain, or give clients a private branded login. Everything outside of the reports still carries Agorapulse’s name.

That means its white-label solution is best for agencies that prioritize reporting and analytics but don’t necessarily need a full, client-facing platform with their own branding.

OnlySocial vs Agorapulse: Direct Comparison

Both OnlySocial and Agorapulse offer tools that help agencies manage social media, but when it comes to white-label solutions, their approaches couldn’t be more different. Let’s break it down.

Branding

OnlySocial gives you the full package – your own logo, colors, and domain, so clients log into what looks like your software. Agorapulse, on the other hand, only allows white-label branding on exported reports. The platform itself still carries Agorapulse’s name.

Scheduling & Publishing

OnlySocial includes unlimited scheduling, bulk uploads, RSS posting, and support for 15+ platforms. Agorapulse has scheduling tools too, but its white-label option doesn’t extend to this feature. That means you can’t present scheduling under your own brand.

Engagement & Collaboration

With OnlySocial, agencies get a unified inbox for comments and DMs, plus collaboration workflows and even an impersonate user feature for easy client support. Agorapulse has a strong inbox system as well, but its white-label doesn’t cover engagement or collaboration tools.

Reporting

This is where Agorapulse shines. Its white-label reporting and Power Reports offer deep customization for agencies that want to impress clients with tailored analytics. OnlySocial also offers branded reports, but Agorapulse’s advanced reporting options are a step ahead in this specific area.

Revenue & Growth Tools

OnlySocial includes billing and invoicing, allowing agencies to package services and bill clients directly through their branded platform. Agorapulse does not offer built-in billing, so you’ll need external tools for this.

Pricing

OnlySocial’s pricing starts at $197/month for 25 workspaces, scaling affordably as you grow. Agorapulse includes white-label reporting on all paid plans, but Power Reports are only available on its Advanced plan, which comes at a higher cost.

Pricing Breakdown

When it comes to cost, both platforms take different approaches, and for agencies, that difference can make or break scalability.

OnlySocial Pricing

OnlySocial’s white-label plans are built for growth. Pricing starts at $197/month for 25 workspaces, making it less than $10 per workspace. Larger plans include:

• $499/month for 100 workspaces
• $899/month for 500 workspaces

The more you scale, the cheaper it gets per workspace (as low as $2 per workspace on higher tiers). Each plan includes unlimited scheduling, unlimited social profiles, team access, API integration, and regular feature updates.

Agorapulse Pricing

Agorapulse includes white-label reporting in all paid plans, but its advanced Power Reports are only available on the Advanced plan, which goes for $199/month for just one user.

Pricing for Agorapulse typically starts at a higher base than OnlySocial, and agencies will need to upgrade to unlock the full reporting flexibility.

Unlike OnlySocial, Agorapulse doesn’t offer workspace-based scaling. Instead, pricing is tied to the number of users and social profiles, which can become expensive as your client list grows.

Which Is Better for Your Agency?

Choosing between OnlySocial and Agorapulse comes down to what matters most for your agency and your clients.

If your goal is to offer clients a fully branded platform where they can log in, view posts, track results, and even pay for services under your agency’s name, then OnlySocial is the clear winner.

It gives you everything from unlimited scheduling and a unified inbox to built-in billing, all wrapped in your own branding. It’s built for agencies that want to scale and look professional without building software from scratch.

On the other hand, if your agency’s biggest focus is deep reporting and analytics, then Agorapulse might appeal to you. Its Power Reports are robust and highly customizable, making it easy to present detailed campaign insights.

But remember; clients will still see Agorapulse’s name on everything outside of those reports, and there’s no full white-label dashboard.

In short:

• Pick OnlySocial if you want a complete, scalable white-label platform to run your agency like a SaaS.
• Pick Agorapulse if advanced, branded reporting is all you need, and you don’t mind the limitations.

Final Verdict: Why OnlySocial Stands Out

Both OnlySocial and Agorapulse bring value to agencies, but they solve different problems. Agorapulse shines when it comes to customizable, white-labeled reporting. If all you need is polished reports to send to clients, it does the job well.

But for agencies that want more than just reports – agencies that need a fully branded platform where clients can log in, view posts, approve content, and experience your agency’s services under your own name – OnlySocial is the smarter choice.

With its end-to-end white-label setup, unlimited scheduling, AI tools, unified inbox, billing system, and affordable pricing, OnlySocial goes beyond management. It helps agencies scale like SaaS businesses, creating new revenue opportunities while keeping operations lean.

So, if you’re looking for a tool that makes your agency look bigger, work smarter, and grow faster, OnlySocial is the clear winner in 2025.

FAQs

Is Agorapulse fully white-label?

No. Agorapulse’s white-labeling is limited to reporting. You can add your branding to exported reports, but the platform itself (dashboard, domain, and client access) cannot be white-labeled.

Can I create custom subscription packages with Agorapulse?

Not directly. Agorapulse does not include billing or payment tools, so you’ll need external systems to create and manage client subscription packages.

Which is better for client-facing dashboards: OnlySocial or Agorapulse?

OnlySocial. It offers a fully rebranded dashboard, custom domain, and branded client login. Agorapulse doesn’t offer this feature – clients only see white-labeled reports, not the full platform under your name.

Which platform is more affordable for agencies starting out?

OnlySocial. Plans start at $197/month for 25 workspaces, scaling to just $2 per workspace on larger tiers. Agorapulse pricing is higher and tied to profiles/users, which can quickly add up as you scale.

Are white-label social media tools ethical for agencies to use?

Yes. White-label software simply allows agencies to deliver services more professionally under their own brand. Clients benefit from a seamless experience, and agencies can provide more value without overextending their teams.

Does OnlySocial include reporting features too?

Yes. OnlySocial includes branded reporting, along with robust analytics and insights. While Agorapulse’s Power Reports offer more customization, OnlySocial balances reporting with a complete client-facing white-label platform.