Telegram Marketing: Everything You Need to Know in 2025

If you are here, then chances are that you already know what Telegram is. But do you know that Telegram isn’t just a messaging app? It’s a marketing goldmine waiting to be tapped.

In this guide, we’ll break down everything you need to know about Telegram marketing – why it’s worth your time, how to get started, and examples of brands that are already crushing it.

Let’s dive in and show you how you can turn those chats into conversions!

 

What is Telegram Marketing?

Telegram marketing is all about leveraging Telegram’s powerful tools and features to connect with your audience and grow your brand.

With over 800 million global users and projections to hit a billion monthly active users soon, Telegram is more than just a messaging app. It’s a thriving platform for businesses to build communities, share updates, and engage with customers.

What makes Telegram stand out? It’s fast, secure, and allows for large-scale communication through group chats and channels.

Businesses can use these spaces to share exclusive content, run promotions, or offer personalized updates to followers.

Recently, Telegram stepped up its game with Telegram Business. Now, you can enjoy features like quick replies, custom start pages, automated messages, and even chatbot support. It’s a one-stop shop for creators and businesses to engage their audiences effectively.

 

Why Consider Telegram Marketing for Your Business?

If you’re looking to build closer relationships with your audience and want a platform that offers direct, fast, and flexible communication, Telegram marketing could be the game-changer your business needs. Here’s why:

You Can Reach a Large Audience

With over 800 million users and growing, Telegram provides an expansive platform to connect with people worldwide. With the amazing tools and features it offers, you can reach thousands (or even millions) in one go.

Plus, Telegram’s forward message feature allows your content to spread organically, amplifying your reach effortlessly.

Effectively Promote Your Products and Services

Telegram makes it easy to showcase what you have to offer. Run exclusive promotions in your groups or channels, or use bots to streamline the buying process.

Want to go even further? You can collaborate with niche influencers on Telegram to expand your reach and boost visibility.

Allows You to Build Genuine Customer Relationships

Telegram’s real-time communication features allow you to interact with your audience like never before. It allows you to share valuable content, answer questions, and start meaningful discussions in channels or groups.

There is no better way to create a personal connection that makes customers feel heard and valued.

You Can Deliver Exceptional Customer Support

Telegram’s groups and channels are ideal for offering quick, efficient customer support. Can’t be online 24/7? No problem. Telegram bots can automate responses to common inquiries, keeping your customers informed and satisfied even when you’re away.

Monitor and Optimize Campaigns

Tracking performance is a breeze with Telegram’s built-in analytics tools. You can easily measure subscriber growth, message views, engagement rates, and link clicks to refine your strategy.

For deeper insights, you can integrate third-party tools to monitor and optimize your campaigns.

 

Telegram Tools and Features that Make It Great for Marketing

Channels

Think of Telegram channels as your personal broadcasting station. It’s where you can share messages, updates, and announcements with an unlimited number of subscribers – no cap on audience size!

Whether you’re launching a new product or sharing behind-the-scenes insights, a channel ensures your voice reaches everyone on your list.

The beauty of Telegram channels is their simplicity and focus. Only admins can post, so you have complete control over what your audience sees.

Plus, every subscriber gets notified about new posts. That way, you can ensure your messages don’t get buried in the noise.

Another perk? Subscribers can’t see who else is in the channel. It’s perfect for maintaining privacy while fostering a sense of exclusivity for your audience.

Private vs. Public Channels

Not all channels are created equal. You can choose between:

• Public Channels: Open to everyone and discoverable through search. Ideal for growing a broad audience.
• Private Channels: Accessible only via invite link, giving you full control over who joins. Perfect for niche communities or premium content.

Here is how to create your own Telegram channel:

1. Open the app and on the left hand side, click on the Pencil icon to begin a new message. From there, select “New Channel.”

1. Add a name, description, and profile picture.

1. Decide if your channel will be private or public.
2. Customize settings like whether subscribers can save your content.

1. Generate an invite link (if private) and start adding members.

 

Groups

If channels are for broadcasting, Telegram groups are for connecting. Unlike channels, groups allow two-way communication, meaning all members can chat, share, and interact. It’s like having a giant brainstorming session or community hangout centered around your brand.

Why are groups great for marketing?

Telegram groups can take up to 200,000 members. This makes them perfect for fostering a sense of community. Members can exchange ideas, ask questions, and even troubleshoot issues. For businesses, this means deeper engagement and a chance to interact with your audience in real-time.

Creating a Telegram group is similar to how you create a channel:

1. Open Telegram, tap the Pencil icon, and select “New Group.”
2. Add users you’d like to include in your group.
3. Customize the group name, picture, and description, and you’re ready to go!

To keep your group running smoothly:

• Assign Admins: Share responsibilities like pinning messages, banning users, or managing content.
• Set Permissions: Decide what group members can and can’t do, like sending media or creating polls.
• Boost Engagement: Use polls or pinned messages to highlight important updates or spark discussions.

 

Telegram Bots

Telegram bots are like your digital assistants, working tirelessly behind the scenes to make your life easier.

These automated programs are designed to interact with users and perform specific tasks within Telegram. Really, Telegram bots offer endless possibilities for businesses to connect, support, and sell.

How Telegram Bots Can Help Your Business

24/7 Customer Support

Bots can handle the basics, like answering FAQs, troubleshooting, or helping users navigate your services. This ensures your audience always has access to support, even when you’re offline.

Engage Your Audience with Fun Interactions

Want to deepen your connection with users? You can use bots to create interactive polls, quizzes, surveys, or even mini-games. It’s a playful way to keep your audience engaged while learning more about them.

Personalized Messaging

AI-powered bots can send tailored messages to your users based on their preferences or behaviors. That means they can help with personalized product recommendations, exclusive deals, or even birthday wishes. This makes every interaction feel special.

Simplify Payments

Do you sell products or services and accepts payments on Telegram? Telegram bots can handle payments right in the app. This means that users can purchase your products from you without leaving the app.

Subscriptions and Alerts

If you have customers who have signed up for your updates and notifications, bots can help you handle that. They can help deliver notifications about product launches, special promotions, or the latest company news to your customers.

 

Accessing the bot is very easy. Just type @botfather in the search bar at the top of the page.

Here’s what the bot dashboard looks like:

After you create your bot, you’ll be able to access its API:

Telegram Ads

Telegram ads are a recent addition to the platform. They are designed to help you share your message without overwhelming users. These ads appear in channels with over 1,000 subscribers as short messages that include a link to your website or channel.

What makes them stand out is that they’re targeted. Telegram ads can be tailored to reach specific users based on their interests, language, or the channels they already follow. They’re also cost-efficient, charging you per 1,000 impressions, so you only pay for the reach you get.

Because they’re built to fit naturally into Telegram’s user experience, they don’t disrupt or annoy viewers. It’s a straightforward and effective way to connect with the people who matter most to your business.

 

How to Create an Effective Marketing Strategy for Telegram

Let’s break it down step by step so you can set yourself up for success on Telegram.

#1: Create a Business Profile

Your first step is to set up a professional presence. A business profile makes your brand look legit and helps your audience easily recognize and trust you.

Choose a profile picture that reflects your brand (like your logo). Add a clear and concise bio explaining what your business is about. Include important details like your website link, operating hours, and contact information. Keep it simple and informative.

If you’re using Telegram Business, make sure to take advantage of features like automated replies and chatbots to enhance customer experience.

#2: Identify Your Target Audience

Knowing who you’re talking to is key. Your content and strategy should revolve around the people you want to reach. But how do you figure that out?

• Start with data: Look at your existing customers. What do they have in common? Age, location, interests, and even their shopping habits can give you clues.
• Engage directly: Use surveys, polls, or even direct messages to ask your audience about their preferences.
• Check out competitors: See who they’re targeting and how they’re engaging with their audience.
• Test and learn: Experiment with content, channels, and messaging. Pay attention to what works and what doesn’t.

Once you know your audience, it will be easy to tailor your messaging, content, and offers to suit their needs. This helps keep them engaged and loyal.

#3. Set Marketing Goals and KPIs

Before diving in, be clear on what you want to achieve. Are you aiming to grow your audience, boost sales, or build a stronger community? Having a goal helps you measure success and stay focused.

Once you’ve set your goals, define your key performance indicators (KPIs). Here are some you might consider:

• Subscriber Growth: Track how many people are joining your channel or group.
• Engagement Rate: Measure likes, shares, and replies to gauge how interactive your audience is.
• Message Views: See how many people are actually viewing your updates.
• Click-Through Rates (CTR): Monitor how often people click on your links.
• Customer Conversions: Track how many subscribers are turning into paying customers.

#4: Decide: Group or Channel?

Telegram gives you two powerful tools – groups and channels – but they serve different purposes.

Channels are perfect if you want a one-way communication model with minimal distractions.

On the other hand, groups are ideal for building a community. Members can interact, ask questions, and even discuss among themselves. If fostering engagement and dialogue is your goal, groups are your go-to.

You can also combine both. Use a channel for official updates and a group for lively discussions around your brand or product.

#5: Develop Branded Stickers and Bots

Add a fun and functional twist to your Telegram presence with stickers and bots.

Custom-branded stickers are a creative way to spread your brand. Think of them as digital swag that your audience can share in their chats. Make them fun, relatable, and tied to your brand identity.

Bots, on the other hand, automate tasks to save time and improve user experience. You can create bots to answer FAQs, send personalized recommendations, handle bookings, or even process payments. A well-designed bot can feel like a virtual assistant for your brand.

#6: Produce Engaging Content

Content is the backbone of your Telegram marketing. Make sure it’s high-quality, relevant, and varied.

• Announcements: Share updates, promotions, or big news about your brand.
• Exclusive Content: Give your audience something they won’t find elsewhere – behind-the – scenes peeks, first looks, or special discounts.
• Polls and Quizzes: Encourage interaction and make your audience feel involved.
• Multimedia: Mix it up with photos, videos, infographics, and even voice messages to keep things interesting.
• Value-Driven Posts: Share tips, tutorials, or industry insights that help your audience. When you provide real value, people are more likely to stick around.

#7: Promote Your Channel and Group

Now that you’ve set up your Telegram channel or group, it’s time to get people to join! Here are some simple but effective ways to promote them:

• Leverage Other Social Media Platforms

Share your Telegram link on your Facebook, Instagram, LinkedIn, or Twitter accounts. Let your existing followers know they can join your Telegram community for exclusive updates, discounts, or valuable content. A catchy post with a strong call-to-action can do wonders.

• Add a Telegram Link to Your Website

Make it easy for website visitors to find your Telegram channel or group. Add a visible button or banner with a short description like, “Join our Telegram for insider deals and updates!” Place it in high-traffic areas like your homepage or blog posts.

• Use Email Marketing

If you already have an email list, send out a campaign inviting your subscribers to join your Telegram. Highlight the benefits of being part of your community. This could be exclusive content, direct updates, or early access to new products.

• Collaborate with Influencers

Partnering with influencers who have active Telegram followings can be a game-changer. They can promote your channel or group to their audience, helping you reach a larger and more targeted crowd.

• Cross-Promote with Other Telegram Channels

Collaborate with other channels in your niche to exchange shoutouts. For instance, you promote their channel to your audience, and they do the same for yours. It’s a win-win!

• Run Contests or Giveaways

People love free stuff! Run a contest where joining your Telegram channel or group is part of the entry requirements. Announce winners and prizes exclusively on Telegram to keep the buzz alive.

• QR Codes for Offline Promotion

If you have a physical store or attend events, create a QR code that links directly to your Telegram channel or group. Place it on posters, receipts, or business cards so people can scan and join instantly.

• Advertise on Telegram

If your budget allows, consider using Telegram’s ad feature. Ads can target users based on their interests, language, or the channels they follow, making it easier to reach the right audience.

 

#8: Interact with Your Followers

Interacting with your followers on Telegram is key to building a loyal community. Respond to messages and comments promptly, engage in group discussions, and show genuine interest in what your audience has to say.

Use polls, quizzes, and Q&A sessions to encourage participation and make your followers feel heard. The more approachable and responsive you are, the stronger the connection you’ll build with your audience.

#8: Schedule Your Messages

Scheduling your Telegram messages ensures your content reaches your audience at the right time, maximizing engagement and efficiency.

It helps maintain consistency, keeps your followers informed, and frees up your time for other tasks. With OnlySocial, you can seamlessly schedule your Telegram messages in advance, ensuring they’re sent when your audience is most active. This way, you can focus on creating meaningful connections while the tool handles the logistics for you.

#9: Track Performance with Analytics

Monitoring your performance is key to understanding what works and what doesn’t in your Telegram marketing strategy.

Use Telegram’s built-in tools or third-party analytics platforms to monitor metrics like subscriber growth, message views, and engagement rates.

This data helps you refine your approach, create more impactful content, and ensure your efforts deliver results.

Final Note

Telegram marketing offers an exciting way to connect with your audience, build relationships, and grow your business in 2025.

With its powerful tools and features, you have everything you need to create a meaningful impact. So, what’s stopping you? Start exploring, experiment with different strategies, and remember to keep your content engaging and authentic.

We already showed you all you need to make the most of Telegram for your marketing journey. So, get to work!

 

FAQs

How can I schedule posts on Telegram?

To schedule posts on Telegram, create your message in a channel or group, then tap and hold the send button. Select the “Schedule Message” option, pick your desired date and time, and confirm.

For easier scheduling and more advanced features, tools like OnlySocial let you plan and automate your posts, ensuring timely and consistent engagement.

How can I invite people to join my Telegram channel?

You can do that by sharing your channel’s invite link. Go to your channel’s settings, select “Invite Link,” and copy it. Share the link on your website, social media platforms, or directly with contacts. For private channels, only users with the invite link can join.

How can I monetize my Telegram channel?

Monetizing your Telegram channel can be done in several ways:

• Ads and sponsored content: Partner with brands to promote their products or services.
• Premium subscriptions: Offer exclusive content to subscribers for a fee.
• Affiliate marketing: Share affiliate links and earn commissions on sales.
• Selling products or services: Use your channel to directly sell your own offerings.
• Paid bots: Create bots that offer paid services or premium features.

How can I target people in my ads?

Telegram ads allow you to target users based on their language, interests, and the channels they follow. This ensures your ads reach the right audience. Fine-tune your targeting during the ad setup to maximize relevance and engagement.

How much does it cost to promote on Telegram?

Telegram uses a cost-per-thousand-impressions (CPM) model, starting at $2 per 1,000 impressions. However, costs may vary depending on your audience size, targeting criteria, and competition.

How can I customize my Telegram channel?

Customizing your Telegram channel helps establish your brand identity. Here’s how:

• Add a branded image as your profile picture and use a clear, concise description.
• Pin important announcements or posts at the top of your channel.
• Create branded stickers or bots for unique user engagement.
• Maintain a consistent tone and visual style in your posts.
• Use custom links to track where new members are coming from.