OnlySocial vs SocialBee: Choosing the Smarter White-Label Platform

Every agency eventually hits that wall. The one where your team is juggling too many accounts, client requests keep stacking up, and there just aren’t enough hours in the day.

At that point, you’ve got two options: hire a bigger team (expensive and slow) or find smarter tools to scale without burning out.

That’s where white-label solutions come in. They let you deliver social media management under your own brand without building everything from scratch. But here’s the twist: not all white-label offers work the same way.

OnlySocial gives you a fully branded software platform – your own dashboard, unlimited scheduling, reporting, and even billing – built for agencies that want control and scalability.

SocialBee, on the other hand, takes a different approach with its ConciergeBee program, offering white-labeled services where their team does the work under your name.

So which path makes more sense for your agency in 2025? Let’s dig into the details and see how these two solutions stack up.

What White-Labeling Means in Practice

Basically, white-labeling is about taking something that’s already built and making it look like your own. For social media agencies, that means delivering tools or services under your brand name so clients only see your agency, not the company behind the software or service.

But here’s the important part: not all white-label setups are the same.

• Software white-labeling (OnlySocial): You get your own branded platform – complete with your logo, your domain, and a client-facing dashboard. It’s like having your own SaaS without hiring developers. You manage everything inside the tool, from scheduling to reporting, while giving clients a polished experience under your name.
• Service white-labeling (SocialBee): Instead of software, you’re reselling services. SocialBee’s team creates content, schedules posts, and reports on results – all under your brand. You act as the middle layer, adding your margins and presenting the work as if your agency did it.

Both models help agencies look bigger and more professional. The difference is in control and scalability: OnlySocial gives you the tools to run everything in-house, while SocialBee handles execution for you but keeps you dependent on their team.

A Closer Look at What OnlySocial’s White-Label Solution Offers

OnlySocial isn’t just another scheduling tool with a logo slapped on. It’s a complete white-label platform designed to help agencies scale while keeping everything under their own brand.

Here’s what makes it stand out:

Fully Customizable Branding

Your agency’s logo. Your colors. Your domain. Clients log into what looks like your software, giving you instant credibility without needing to build a platform from scratch.

Central Admin Dashboard

Managing dozens of clients can get messy. OnlySocial’s admin dashboard puts everything in one place, so you can oversee accounts, track progress, and keep your team organized.

Unlimited Scheduling & Publishing

No limits, no hidden caps. You can schedule posts across 15+ platforms, upload in bulk, use CSV imports, or even auto-share new content via RSS. For agencies handling multiple brands, this kind of flexibility is a lifesaver.

AI Assistant & Unified Inbox

Content creation is faster with AI captions, hashtags, and even images. And when the posts go live, you won’t need to jump between apps – a unified inbox keeps all client comments and DMs in one view.

Seamless Collaboration

Whether it’s drafting, reviewing, or approving posts, OnlySocial streamlines workflows. Team members, managers, and clients can all collaborate inside the platform. There’s even an impersonate user option for quick client support.

Extra Tools That Add Value

From link-in-bio pages, QR codes, and VCards to over 20 integrations, OnlySocial gives agencies tools that make their services more attractive. Plus, built-in payment management lets you create packages, invoice clients, and collect recurring revenue directly.

Pricing That Scales

Starting at $197/month for 25 workspaces, OnlySocial is built to grow with you. Higher tiers ($499/month for 100 workspaces, $899/month for 500) drive costs as low as $2 per workspace – perfect for agencies looking to scale profitably.

SocialBee’s ConciergeBee Program

SocialBee takes a different approach to white-labeling. Instead of offering agencies their own software platform, it provides done-for-you services through its ConciergeBee program.

Here’s how it works.

White-Label Services Under Your Brand

With ConciergeBee, SocialBee’s team creates content, schedules posts, and manages social media tasks. Everything is delivered under your brand, so clients believe it’s your agency doing the work. You can add your margins and resell the services as your own.

ConciergeBee Tiers

SocialBee offers three tiers of white-label services:

• Bronze: The base plan, where communication and onboarding are handled through you.
• Silver: Includes a $299 setup fee, allows client communication, and covers one service.
• Gold: Includes a $499 setup fee, allows client communication, and covers two services. Content can be delivered through SocialBee’s scheduler or another tool.

Each tier scales based on how much control you want to keep and how much direct access clients have.

What You Get

• Content writing and posting done by SocialBee specialists.
• Options for branded communication and onboarding.
• Content delivery via Google Drive or scheduling tools.
• Custom intake forms to capture client needs.

What’s Missing

Unlike OnlySocial, SocialBee doesn’t give you a branded dashboard, unified inbox, or analytics platform to call your own. Everything depends on SocialBee’s team handling the work behind the scenes.

While this is helpful for agencies that want to outsource execution, it also means less control, less flexibility, and reliance on an external provider.

So, SocialBee’s ConciergeBee program is more about outsourcing than software. It’s useful if you want to offload client work under your brand, but it’s not the same as having your own white-label platform to manage and scale.

OnlySocial vs SocialBee: Key Differences

While both OnlySocial and SocialBee help agencies deliver social media under their own brand, the way they go about it couldn’t be more different.

With OnlySocial, you’re getting a software platform that’s fully white-labeled. Your agency has its own dashboard, your own domain, and the freedom to manage every client directly.

You decide the strategy, schedule posts, track analytics, and even invoice clients – all within a system branded as yours. It feels like running your own SaaS without the development costs.

SocialBee, on the other hand, leans heavily on its ConciergeBee services. Instead of giving you software, they provide a team to create and deliver content under your brand.

You act as the middleman: reselling SocialBee’s work to clients while adding your margins. This can lighten your workload, but it also means your agency is tied to their team’s capacity, timelines, and processes.

Here’s the bottom line:

• If you want control, scalability, and long-term growth, OnlySocial fits the bill. It empowers agencies to handle more clients efficiently without hiring extra staff.
• If you prefer to outsource execution and simply present the results to clients, SocialBee offers that path – but you’ll trade off flexibility and direct oversight.

Pricing Comparison

Pricing is one of the biggest differences between OnlySocial and SocialBee, because the two models are structured in completely different ways.

OnlySocial Pricing

OnlySocial keeps things straightforward with scalable SaaS-style plans. Pricing starts at $197/month for 25 workspaces, which works out to less than $10 per client workspace. Larger plans include:

• $499/month for 100 workspaces
• $899/month for 500 workspaces

The higher you scale, the cheaper it gets – as low as $2 per workspace on the top plan. Each plan includes unlimited scheduling, unlimited social profiles, reporting, AI tools, and team collaboration, so there are no hidden costs as you grow.

SocialBee Pricing

SocialBee’s ConciergeBee program is priced differently, since it’s based on services rather than software. It offers three tiers:

• Bronze: Base plan price (no setup fee).
• Silver: Base plan + 10% with a $299 setup fee (includes one service).
• Gold: Base plan + 20% with a $499 setup fee (includes two services).

Agencies then resell these services to clients, adding their own margins. While this can generate revenue, the model is less predictable and depends on SocialBee’s team to deliver the actual work.

Which Is Better for Your Agency?

So, which path makes the most sense – OnlySocial or SocialBee? It really depends on how your agency wants to operate.

If you want full control over campaigns, the ability to manage clients directly, and a scalable platform that grows with you, then OnlySocial is the smarter choice.

It gives you your own branded software, unlimited scheduling, reporting, collaboration, and even built-in billing. It’s built for agencies that want to scale like a SaaS business while keeping everything under their own brand.

If your priority is to outsource execution – letting someone else handle the content creation and posting while you focus on client relationships – then SocialBee’s ConciergeBee program may fit better.

It’s essentially a white-labeled done-for-you service that you can resell, though it means relying on their team’s capacity and processes.

In short:

• Choose OnlySocial if you want to build a scalable, software-driven agency.
• Choose SocialBee if you want to resell services and let another team do the heavy lifting.

Final Verdict: Why OnlySocial Comes Out Ahead

Both OnlySocial and SocialBee give agencies a way to deliver white-labeled social media solutions, but they’re built on very different models.

SocialBee’s ConciergeBee program is essentially an outsourcing service. It works well if you’d rather hand off the day-to-day posting and content creation while keeping your brand at the front.

OnlySocial, however, is a complete white-label platform. It gives you everything you need to manage campaigns, collaborate with teams, track analytics, and even bill clients – all from a dashboard branded as your own. Instead of depending on another team, you stay in control, scale more easily, and keep your margins higher.

For agencies that want to grow sustainably in 2025, OnlySocial is the smarter long-term choice. It’s not just about saving time, but also about building a business that looks professional, runs efficiently, and scales without limits.

FAQs

Is SocialBee fully white-label?

Not in the same way as OnlySocial. SocialBee offers white-label services through its ConciergeBee program, where their team creates and posts content under your brand. However, you don’t get a fully branded platform or dashboard.

Can I manage clients directly inside SocialBee?

No. With ConciergeBee, SocialBee’s team handles execution. You can rebrand their services and resell them, but you don’t get hands-on control like you would with a platform such as OnlySocial.

Does OnlySocial include reporting and analytics?

Yes. OnlySocial provides branded performance reports and robust analytics, so you can show clients the results of their campaigns while keeping your agency’s brand front and center.

Which is better for scaling quickly: OnlySocial or SocialBee?

OnlySocial. With unlimited scheduling, client dashboards, and built-in billing, it’s built to scale like a SaaS platform. SocialBee, while useful for outsourcing, ties your growth to their team’s capacity and pricing tiers.

Can I bill clients directly with OnlySocial?

Yes. OnlySocial has built-in billing and invoicing. You can create packages, set pricing, and collect recurring payments under your own brand – something SocialBee doesn’t offer.

Which is easier to set up for new agencies?

OnlySocial is quick to set up, with branding and dashboards ready in a matter of hours. SocialBee requires scheduling a call with their team to configure ConciergeBee services, which may slow things down.