18 LinkedIn Post Ideas to Attract More Connections + Examples

LinkedIn isn’t just for job hunting anymore. It’s now a thriving platform to network, learn, and showcase your expertise.

Whether you’re hoping to build your personal brand, connect with clients, or grow your business, posting engaging content is key. But how do you stand out? Simple: creative and thoughtful posts are essential.

If you’re looking for effective LinkedIn post ideas to boost your page and make real connections, you’re in the right place. Here are 18 LinkedIn post ideas that can help you grow your network and attract attention!

 

18 LinkedIn Post Ideas for Your Page

1. Poll Your Audience

Polls are a fast, fun way to spark conversation on LinkedIn. They let you ask a quick question, inviting your network to vote and share their opinions.

This not only boosts engagement but also shows that you value your audience’s insights, paving the way for richer conversations and deeper connections.

Tips to Maximize Your Polls:

• Ask for Opinions:
  Use polls to gather feedback on industry trends or new ideas. For instance, ask what topics your audience wants you to cover next.
• Keep It Fun:
  Mix in light-hearted questions like, “What’s your go-to productivity hack?” to add a playful twist that encourages interaction.
• Be Industry-Specific:
  Tailor your questions to your field. This helps you understand your audience’s challenges and interests, making the insights more valuable.

2. Share Company News and Milestones

Celebrating your company’s achievements is a powerful way to build credibility and engage your network. Whether you’re announcing a new product launch or celebrating an internal milestone, sharing these successes makes your brand more relatable and inspiring.

It’s not just about the big wins – small accomplishments can also spark conversation and encourage others to share their stories.

Here are some tips to make the most of your company news posts:

• Highlight Major Moments:
  Share significant achievements like awards, new partnerships, or breakthroughs in innovation. Let your audience know what makes these milestones special and how they impact your future.
• Showcase Team Efforts:
  Feature behind-the-scenes stories or employee spotlights that illustrate the hard work behind the success. This personal touch humanizes your brand and fosters community pride.
• Visual Storytelling:
  Use images, infographics, or short videos to bring your milestones to life. A compelling visual can make your announcement stand out and capture attention quickly.
• Invite Engagement:
  Encourage your audience to celebrate with you. Ask them to share similar experiences or to comment on what achievement they’re most proud of, sparking a supportive dialogue.

3. Ask Questions or Solve Problems

LinkedIn is a hub for knowledge sharing and professional growth. Asking insightful questions or addressing common challenges in your industry not only demonstrates your expertise but also invites meaningful conversations.

By engaging your network in problem-solving, you position yourself as a thought leader and a resource for others.

Tips to Engage Effectively:

• Pose Open-Ended Questions:
  Ask questions that encourage thoughtful responses, such as “What strategies have helped you overcome challenges in remote team management?” This invites diverse perspectives and deepens discussions.
• Share a Challenge and a Solution:
  Identify a common industry problem and share a practical solution or a lesson learned from your own experience. This shows that you’re proactive and willing to help others tackle similar issues.
• Foster a Collaborative Environment:
  Invite your network to add their ideas and experiences. Encourage a dialogue where everyone feels comfortable contributing, turning your post into a mini-forum for innovation.

4. Spotlight Your Employees

Highlighting your team on LinkedIn is a great way to put a face to your brand. When you share employee spotlights, you show the people behind your success.

Tell a story about their achievements, celebrate work anniversaries, or introduce a new team member with a short bio. Adding a professional photo or a quick video interview makes the post even more engaging and personal.

Here are some tips to make your employee spotlights shine:

• Share Personal Stories: Explain what makes each employee unique and how they contribute to the company.
• Include Visuals: Use high-quality photos or brief video clips to capture attention.
• Celebrate Milestones: Highlight work anniversaries or recent achievements to show appreciation for your team.

5. Share a Post with Your Thoughts

This is always a powerful way to build your personal brand on LinkedIn. Post your opinions, experiences, and even bold “hot takes” just like a status update.

This kind of authentic content invites conversation and can spark meaningful debates. It’s a chance to show your unique perspective and connect with your audience on a deeper level. Editing coach Erica Schneider does this often.

Tips to Make Your Thought Posts Impactful:

• Be Authentic: Write in your own voice and share genuine opinions.
• Encourage Interaction: Ask your network for their thoughts to fuel discussion.
• Keep It Relevant: Tie your insights to current trends or challenges in your industry.
• Stay Consistent: Regularly share your ideas to build a strong, recognizable personal brand.

6. Share Upcoming Events

Are you attending a conference, hosting a webinar, or taking part in an industry meetup? You might want to share these events on LinkedIn. It could be a great way to expand your network and boost your visibility.

When you post about upcoming events, you’re not only informing your audience but also inviting them to be part of the experience.

Here are some tips to help you with this idea:

• Connect with Attendees:
  Let your network know about the event and invite them to join. This creates networking opportunities and sparks conversations among like-minded professionals.
• Show Your Involvement:
  Share details about your role or participation. Whether you’re speaking, sponsoring, or just attending, highlighting your engagement positions you as an active industry player.
• Boost Attendance:
  If you’re organizing the event, encourage your connections to register or attend by emphasizing the value and learning opportunities it offers.

7. Post Valuable Industry Insights

Sharing industry insights can establish your brand as a thought leader. When you provide timely, valuable information, your audience sees you as a trusted resource for trends and data.

Tips to Deliver Impactful Insights:

• Summarize Key Findings:
  Break down complex industry reports or articles into digestible takeaways. Add your own analysis to offer unique perspectives that resonate with your audience.
• Visualize Your Data:
  Use infographics, charts, or short videos to present data in a compelling, easy-to-understand format. Visual elements can greatly enhance engagement.
• Encourage Dialogue:
  End your post with a question or a call to action, inviting others to share their opinions or experiences. This turns your insights into a platform for discussion and learning.
• Stay Current:
  Focus on the latest trends and updates in your industry to ensure your content remains relevant and useful to your network.

8. Share Customer Success Stories

Showcasing customer success stories is a powerful way to highlight the impact of your products or services.

When you share real testimonials, positive reviews, or user-generated content like videos and photos, you let your network see the tangible benefits your brand offers. These stories build trust and can motivate others to engage with your brand.

Tips to Amplify Your Customer Success Stories:

• Feature Authentic Testimonials:
  Share genuine feedback from customers, including specific results or improvements they’ve experienced.
• Use Visuals:
  Incorporate photos or short video clips of customers sharing their stories. A compelling image can capture attention quickly.
• Link to Recognitions:
  If your product has been recognized by media outlets or industry experts, include those mentions to further validate your success.

9. Announce Product Launches

Generating buzz around a new product is essential, and LinkedIn is a great platform for it. When you announce a product launch, focus on highlighting key features, benefits, and practical use cases that matter to your audience.

Eye-catching visuals or demo videos can significantly boost the impact of your announcement, making your product more memorable.

Tips to Make Your Product Launch Posts Pop:

• Highlight Key Benefits:
  Clearly explain how your product solves problems or improves lives, using straightforward language that resonates with your audience.
• Incorporate Dynamic Visuals:
  Use high-quality images or short videos that showcase your product in action. A quick demo can be very effective in capturing interest.
• Create a Sense of Urgency:
  Encourage your network to learn more or sign up for early access, adding a call-to-action that drives immediate engagement.

Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video.

10. Post Videos

Videos are a powerful way to capture attention on LinkedIn. They let you show your brand’s personality and tell your story in a dynamic way.

Whether you’re sharing a quick project update or a deep dive into industry insights, video content can boost your engagement and leave a lasting impression.

Here are some tips to help with making video posts on LinkedIn:

• Keep It Short and Sweet:
  Create brief videos that quickly showcase your latest projects or behind-the-scenes moments.
• Educate While You Entertain:
  Use videos to share tips, tutorials, or expert insights that add value for your audience.
• Tell a Visual Story:
  Leverage the power of storytelling with compelling visuals that connect emotionally with viewers.

11. Create Carousel Posts

Carousel posts allow you to share multiple images or slides in one LinkedIn post. They’re ideal for breaking down complex ideas, telling a visual story, or guiding your audience through a step-by-step process.

Even though organic carousel posts are no longer available, you can still use them in ads or by uploading multi-page PDFs. However, when crafting your carousels, you need to pay attention to the tips below:

• Simplify Complex Concepts:
  Break your story into clear, digestible parts that guide your audience slide by slide.
• Make It Visually Appealing:
  Use eye-catching graphics and consistent design to keep viewers engaged throughout the carousel.
• Provide Step-by-Step Guides:
  Create how-to content or tutorials that allow your audience to follow along easily and learn something new.

12. Spark Engagement with LinkedIn Newsletters

Revitalize your content strategy by launching a LinkedIn newsletter. This feature lets you regularly share tips, insights, and valuable resources around topics that matter to your audience.

Every time you publish a new article, your subscribers are notified, creating a built-in audience for your ideas. Newsletters are a fantastic way to establish your thought leadership and build a loyal community around your brand.

Tips to Supercharge Your Newsletter:

• Stay Consistent:
  Publish on a regular schedule to keep your audience engaged and looking forward to your insights. We will show you how to easily achieve this latter in this post. just keep reading!
• Focus on Value:
  Share actionable tips and industry trends that your readers can use to solve problems or improve their work.
• Encourage Interaction:
  Invite subscribers to comment or share feedback, turning your newsletter into a two-way conversation.

13. Dive Deep with Thought-Provoking Articles

Go beyond surface-level updates and showcase your expertise by writing in-depth LinkedIn articles.

Long-form content gives you the space to explore complex topics, share personal experiences, and provide detailed insights that resonate with industry professionals.

These articles not only demonstrate your authority but also spark meaningful discussions among your network.

Here are some tips to craft impactful articles on LinkedIn:

• Explore Thoroughly:
  Delve into subjects that are important to your industry, offering comprehensive analysis and fresh perspectives.
• Showcase Your Expertise:
  Use your articles to highlight your skills and knowledge, positioning yourself as a go-to resource in your field.
• Engage Your Readers:
  Pose questions and invite comments to create an interactive dialogue with your audience.
• Use Visuals:
  Incorporate relevant images, charts, or infographics to break up text and illustrate key points.

14. Share Job Openings and Opportunities

Ready to find the perfect candidate? Sharing job openings on LinkedIn is a smart way to attract talent and expand your network.

Post clear, engaging job descriptions that highlight key responsibilities and the unique perks of working with you. This not only informs potential candidates but also reinforces your brand’s personality.

Tips to Create Compelling Job Posts:

• Be Clear and Concise:
  Write job descriptions that quickly communicate the role, responsibilities, and benefits.
• Showcase Your Culture:
  Highlight your company’s values, growth opportunities, and unique perks to make the position more attractive.
• Encourage Sharing:
  Ask your network to share the post, expanding your reach and fostering a supportive community of professionals.

15. Host a LinkedIn Live Session

Elevate your engagement by going live on LinkedIn. Hosting a live session – be it a Q&A, webinar, or panel discussion – provides real-time interaction that can boost your credibility and connect you directly with your audience.

It’s a great way to share insights and answer questions on the spot, making your content feel personal and immediate.

Tips to Make Your Live Session a Success:

• Plan Your Content:
  Outline key topics and prepare engaging questions to keep the conversation flowing.
• Promote Ahead:
  Let your network know about your upcoming session in advance to build anticipation and secure a strong audience.
• Engage in Real Time:
  Interact with viewers by answering their questions and encouraging live feedback, making the session interactive and dynamic.

 

16. Share Templates and Downloadable Resources

Perhaps you don’t know this; offering free templates, checklists, or eBooks as lead magnets can be a game-changer.

These resources not only deliver real value to your audience but also help you grow your email list. When you share such resources, explain how they can solve common problems or simplify tasks for your network.

Use a clear call-to-action that encourages viewers to comment or click a link to access the download. Below are some more tips that could help:

• Emphasize Value: Clearly describe the benefits of the resource and how it will help your audience.
• Use Engaging CTAs: Encourage interaction by asking users to comment or visit a landing page to get the resource.
• Keep it Simple: Make the download process straightforward so that interested users can easily provide their email.

17. Build Trust with Behind-the-Scenes Content

Show your human side by giving your network a sneak peek behind the curtain. Sharing behind-the-scenes content – whether it’s a look at your workspace, team events, or the creative process – helps build authenticity and trust.

It lets your audience see the real people and values behind your brand, making your company more relatable and trustworthy.

Tips to Create Authentic Behind-the-Scenes Posts:

• Highlight Team Moments: Share photos or short videos of your team in action or celebrating milestones.
• Showcase Your Culture: Let your audience in on what makes your company unique, from daily routines to special events.
• Keep It Genuine: Authenticity resonates. Don’t be afraid to show the challenges as well as the successes.

18. Challenge the Status Quo

Stand out by offering a fresh perspective that challenges conventional thinking. Use your posts to question outdated practices or offer innovative solutions that differ from industry norms.

By presenting a fresh approach, complete with concrete examples that illustrate why your method outperforms conventional practices, you boost your credibility and offer compelling, original insights that capture your audience’s interest.

Take Tobi Oluwole’s example – below, he boldly challenges eight well-worn workplace phrases, dismantling them with solid evidence to show they’re myths, not facts.

This kind of daring, evidence-backed perspective not only sparks conversation but also cements your reputation as a forward-thinking leader.

Tips to Effectively Do This:

• Back Up Your Claims: Support your opinions with evidence, data, or real-life examples to build credibility.
• Be Bold Yet Respectful: Express your views confidently, but remain open to dialogue and alternative viewpoints.
• Invite Discussion: Encourage your network to share their thoughts and experiences, creating a dynamic conversation around your insights.

More LinkedIn Content Ideas for Your Business

Before we round up this post, let’s give you some more LinkedIn post ideas that can help in different spheres of life.

LinkedIn Post Ideas for Offering Marketing and Sales Tips

• Share tips for optimizing social media marketing.
• Share a list of tools to enhance marketing efforts.
• Offer tips on creating compelling marketing content.
• Post advice on improving email marketing campaigns.
• Offer strategies for effective lead generation.

 

LinkedIn Post Ideas for Promoting Team-Building Activities

• Share photos from a recent team-building event.
• Post a video recap of a team retreat or outing.
• Highlight the benefits of team-building activities for your company culture.
• Share testimonials from employees about their favorite team-building moments.
• Share photos of team members participating in fun challenges.

LinkedIn Post Ideas for Sharing Inspirational Quotes and Stories

• Share a quote from a leader in your industry.
• Post an inspiring story about your company’s journey.
• Share a motivational quote that resonates with your company values.
• Post a story of overcoming challenges within your industry.
• Share quotes from your company’s leadership team.

LinkedIn Post Ideas About Networking and Collaborations

• Announce a networking event your company is hosting or attending.
• Share tips for effective networking in your industry.
• Post about collaboration opportunities with your company.
• Highlight successful partnerships and collaborations.
• Share a story of how networking led to a significant opportunity.

LinkedIn Post Ideas for Showcasing Behind-the-Scenes Content

• Post a behind-the-scenes look at your product development process.
• Share photos from a day in the life of an employee at your office.
• Post a video tour of your workspace.
• Share insights from your team about what it’s like to work at your company.
• Highlight the planning process of a major project.

LinkedIn Post Ideas About Career Growth

• Share tips for advancing in your industry.
• Post a guide to developing new skills relevant to your field.
• Share insights from industry leaders on career growth.
• Post about upcoming training programs or workshops.
• Share a list of valuable resources for professional development.

 

Scheduling LinkedIn Posts for Effective Management

Having your post go live when your audience is most active is the best way to make the most of these ideas we have highlighted above. You want to post when your post has the best chance for optimum engagement.

But how do you make this happen when you have some other tasks asking for your time and attention? That’s where scheduling comes in.

Managing your LinkedIn content can be a breeze with the right scheduling tool, and OnlySocial is here to help. Instead of relying on LinkedIn’s limited native scheduling, OnlySocial offers powerful features that give you complete control over your posting calendar.

With OnlySocial, you can schedule LinkedIn posts to go live at the optimal times when your audience is most active. This means your content gets seen by more people, right when they’re most likely to engage.

The tool also supports bulk scheduling, so you can plan and set up weeks or even months of posts in one go – saving you precious time.

One of the best parts is its cross-platform capability. Not only can you schedule LinkedIn posts, but you can also manage your content across multiple social networks all in one place. This flexibility makes it easier than ever to maintain a consistent brand voice and keep your content strategy on track.

 

 

FAQs

How often should I post on LinkedIn?

Aim for 2-5 posts per week. Consistency is key, but quality matters more than quantity.

What type of content is best for LinkedIn?

Focus on professional insights, industry news, thought leadership, and valuable tips. Mix in personal stories, company updates, and engaging visuals to keep your feed dynamic.

When is the best time to post on LinkedIn?

The best time to post on LinkedIn is generally mornings and early afternoons on weekdays. Experiment with your audience’s activity patterns to pinpoint your ideal posting time.

How do I create engaging content on LinkedIn?

Keep your posts clear and concise, use eye-catching visuals, ask questions, and invite comments. Tailor your content to your audience’s interests and provide actionable insights that spark discussion.

 

Ready to Make the Most out of Your LinkedIn Content Strategy?

It’s time to put these ideas into action. Whether you’re using polls, sharing customer success stories, or posting thought-provoking articles, every piece of content can help you grow your network and build your brand on LinkedIn.

Now, combine these creative post ideas with smart scheduling tools like OnlySocial, and you’re set to maximize engagement effortlessly.

Take charge of your LinkedIn strategy today, experiment with these ideas, and watch your connections – and your influence – grow.