OnlySocial vs Sendible: Choosing the Right White-Label Social Media Tool for Your Agency

Running a social media agency is no small job. Between keeping clients happy, scheduling endless posts, and proving your results, the pressure never really stops. The last thing you want is to juggle clunky tools that don’t fit the way you work.

White-label social media tools let you put your own branding on a powerful platform, so clients see your logo and dashboard – not someone else’s. It’s a smarter way to look professional, save time, and scale without hiring an army of extra hands.

OnlySocial and Sendible are powerful names in this area. Both offer white-label solutions, but they’re not built the same.

In this guide, we’ll compare their features, pricing, and overall value to help you decide which tool is the better fit for your agency in 2025.

What is a White-Label Social Media Tool (and Why Do Agencies Need It)?

Let’s keep it simple: a white-label social media tool is software that you can rebrand as your own. Instead of your clients seeing a third-party platform, they log into a dashboard with your logo, your domain, and your colors.

To them, it looks like your agency built a powerful tool from scratch – but you didn’t have to spend years or a fortune developing it.

Why does this matter? Because agencies today aren’t just expected to post content. Clients want smooth reporting, clear communication, and a professional experience.

A white-label tool gives you all of that while keeping your brand front and center.

For agencies, the benefits stack up quickly:

• You look bigger and more professional, even if you’re a small team.
• You can scale without adding endless new hires.
• You save hours each week by managing everything in one place.
• You can even package the platform into your services and build new revenue streams.

So, white-label software helps agencies deliver more value without stretching themselves thin. And that’s exactly why tools like OnlySocial and Sendible have become must-have options for growing agencies.

OnlySocial White-Label Solution: What It Offers

OnlySocial was built with agencies in mind. It’s not just another scheduling platform with your logo slapped on top. It’s a complete white-label system that makes your agency look bigger, run smoother, and grow faster.

Here’s what it brings to the table:

Full Custom Branding

You can swap out the OnlySocial name and make the platform truly yours. From your logo and colors to a custom domain, every client touchpoint reflects your brand. When clients log in, they see a professional dashboard that feels like it was designed by your agency.

Powerful Scheduling and Bulk Posting
Agencies often juggle dozens of accounts at once. OnlySocial makes it simple with multi-platform publishing and bulk scheduling for up to 500 posts at a time. You can also upload content via CSV, which is a huge time-saver for large campaigns.

AI Content Creation

From captions and hashtags to fresh content ideas, OnlySocial’s AI assistant helps cut through the blank-page problem. It even comes with an AI image generator so you can come up with amazing visuals on the spot without leaving the platform.

Unified Inbox for All Engagement

Managing comments and DMs across different networks can be chaotic. OnlySocial centralizes it all into a single inbox so your team never misses a message or opportunity to engage.

Smart Organization for Multi-Brand Agencies

Whether you manage one big client with multiple locations or several smaller brands, OnlySocial lets you group accounts by brand or location. It’s a simple feature that keeps things tidy when your client roster grows.

Robust Analytics and Reporting

Clients love numbers, and OnlySocial delivers them clearly. Track engagement, reach, and performance across platforms, then share branded reports that make your agency look like the data pro it is.

Team Collaboration and Impersonation

Collaboration is built in. Writers can draft posts, managers can review, and clients can approve – all without messy email threads. Plus, the impersonate user feature lets you jump into a client’s account to troubleshoot or manage directly, without constant back-and-forth.

Built-In Billing and Invoicing

Here’s a feature most competitors skip: OnlySocial integrates with Stripe, Paddle, and Paystack so you can sell subscriptions directly through your branded platform. That means you’re not just managing social media; you’re running your own SaaS-style business with recurring revenue.

Flexible Pricing

OnlySocial keeps pricing simple:

• $197/month – 25 workspaces
• $499/month – 100 workspaces
• $899/month – 500 workspaces

All plans include unlimited scheduling, unlimited social profiles, API integration, and regular updates.

With these amazing features, it’s clear OnlySocial doesn’t just help agencies manage social media. It gives them the tools to scale like a tech company, and even offer them new revenue opportunities – all built in.

Sendible White-Label Solution: What It Offers

Sendible has been around for years and is a familiar name in the social media management space. Its white-label solution is designed to help agencies rebrand the platform and deliver a polished experience to their clients without building their own tool from scratch.

Here some unique features you can get from Sendible:

• Custom Branding: With Sendible, agencies can add their logo, colors, and custom domain, giving clients a dashboard that feels completely branded.
• Client Dashboard & Reporting: Clients can log in, review scheduled content, and access performance reports under the agency’s name. It’s a straightforward way to build credibility and strengthen client trust.
• Scheduling & Calendar: On the scheduling side, Sendible offers multi-platform publishing with a drag-and-drop calendar that makes planning campaigns simple. Bulk scheduling is available too, although it doesn’t support the same high volume as OnlySocial’s 500-post limit.
• Content Suggestions & Canva Integration: For creative teams, the built-in Canva integration is a big plus, allowing graphics to be designed and published without ever leaving the platform.
• Engagement Features: A “Priority Inbox” for managing comments and messages, though not as unified as OnlySocial’s combined inbox.
• CRM-Style Tools: For collaboration, Sendible supports role-based permissions and approval workflows, making it easy for team members and clients to work together on content. A nice extra is its CRM-style features, which let agencies track client interactions more like a lightweight customer relationship tool.
• Analytics & Reports: Sendible gives agencies access to customizable, branded reports they can share with clients, showing campaign results in a clean and professional way.
• Pricing: When it comes to pricing, Sendible’s white-label option is on the higher end. Their basic white-label plan starts at $299/month, which covers the essentials like custom branding, client dashboards, and reporting. For agencies that need more advanced features, the price jumps to $750/month, making it a significant investment compared to other platforms.

OnlySocial vs Sendible: How Did the Two Compare?

Both OnlySocial and Sendible offer white-label solutions that agencies can rebrand and present as their own. But while they share the same goal, the way they deliver on it is quite different. Let’s break it down.

Branding and Customization

Sendible allows agencies to add their logo, colors, and custom domain so clients see a platform that looks on-brand. OnlySocial does the same, but it doesn’t stop there. With built-in billing and invoicing, agencies can actually package the software as their own SaaS product and create recurring revenue streams.

Scheduling and Content Creation

Both platforms include multi-platform scheduling and bulk posting. Sendible’s drag-and-drop calendar is easy to use, and Canva integration is a handy bonus. OnlySocial pushes things further with bulk scheduling for up to 500 posts at once, CSV uploads, and an AI assistant that generates captions, hashtags, and even images directly inside the platform.

Engagement Tools

Sendible’s Priority Inbox surfaces the most important client interactions, which is useful but limited. OnlySocial consolidates everything into a unified inbox that brings together both comments and DMs from all platforms, giving agencies a single, streamlined place to manage conversations.

Collaboration and Client Management

Sendible supports role-based access and approval workflows, making teamwork smoother. OnlySocial also offers workflows, but it adds an impersonate user feature that lets agencies step into a client’s account directly to troubleshoot or make updates. It’s a small touch, but one that makes client support far more efficient.

Pricing and Value

Here’s where the gap becomes very clear. Sendible’s white-label plan starts at $299/month, with its advanced option reaching $750/month. OnlySocial, by comparison, starts at $197/month for 25 workspaces, with higher tiers at $499 and $899 depending on agency size.

For less than Sendible’s entry-level cost, OnlySocial includes more advanced features, making it a stronger value for agencies looking to grow.

Why OnlySocial is a Better Option for Agencies

When agencies compare OnlySocial and Sendible, the choice often comes down to depth, scalability, and value. Both platforms help you rebrand a social media management tool, but OnlySocial is built to give agencies more than just the basics.

Here’s why it stands out.

1. Built for Scale

As agencies grow, managing more clients usually means adding more tools or hiring extra staff. OnlySocial solves this by offering scalable workspaces – from 25 up to 500 – so you can expand without breaking your systems. It’s a platform that grows with you instead of holding you back.

2. Smarter AI Features

Sendible helps with scheduling and Canva designs, but OnlySocial’s AI goes further. It generates captions, hashtags, content ideas, and even images right inside the dashboard. That means your team spends less time stuck in creative ruts and more time focusing on strategy.

3. Unified Engagement

Keeping track of client messages can be a nightmare when you’re jumping between platforms. OnlySocial’s unified inbox pulls in comments and DMs from everywhere, giving agencies one clean space to manage conversations. It’s faster, simpler, and far less stressful.

4. Revenue Opportunities

One of OnlySocial’s biggest advantages is its integrated billing and invoicing. You can create custom subscription packages, connect Stripe or Paystack, and generate recurring revenue directly through your branded platform. Sendible doesn’t offer this, which means agencies miss out on a valuable income stream.

5. Affordable Pricing

Finally, the cost difference can’t be ignored. Starting at $197/month, OnlySocial seems to cost less while offering more advanced features as standard. Agencies get more power and flexibility without breaking their budget. This makes OnlySocial a smarter investment.

The takeaway: If you want a solid, established platform, Sendible delivers. But if your agency wants to scale faster, save time with automation, and open new revenue streams while keeping costs down, OnlySocial is the better fit.

Final Note

Choosing the right white-label social media tool can make or break how smoothly your agency runs. Both Sendible and OnlySocial give you the ability to put your brand front and center, but the experience they deliver is not the same. Sendible is reliable, but it comes with higher costs and fewer advanced features.

OnlySocial, on the other hand, is built for agencies that want to scale. With amazing features packed in and pricing that starts at just $197/month, it’s a platform that helps you look professional, save time, and unlock new revenue streams.

If your goal is to grow your agency in 2025 without being weighed down by expensive software or endless manual work, OnlySocial is the smarter choice.

FAQs

Is Sendible fully white-label?

Yes, Sendible offers a white-label option where agencies can add their own branding, logo, and domain. However, its white-label plans are separate from its standard pricing and start at $299/month.

Does OnlySocial include white-label reporting?

Absolutely. OnlySocial provides branded client reports with your logo and domain, making it easy to deliver polished insights without extra design work.

Which platform is easier to set up – OnlySocial or Sendible?

Both are relatively straightforward, but OnlySocial is built with simplicity in mind. Most agencies can set up their branded dashboard and start scheduling within a day, while Sendible often requires more configuration to unlock white-label features.

Can I manage multiple brands or locations with these tools?

Yes, both platforms allow multi-brand management. OnlySocial makes it easier with its grouping feature, which lets you neatly organize accounts by brand or location.

Is white-label social media management software ethical?

Yes. Agencies using white-label tools are simply delivering services under their own brand using trusted software in the background. Clients benefit from a professional experience without needing to know who built the software.