Tutorial: How To Add Multiple Links On Instagram

When it comes to social media, Instagram stands out as the ultimate platform for sharing stunning visual content. But here’s the catch: Instagram’s single-link policy has always been a limitation, restricting the number of external links you can share. Don’t worry, though, because I’m here to guide you through adding multiple links on Instagram. Let’s dive in!

Alternative Methods to Add Multiple Links

1. Linktree

Linktree is a fantastic tool that creates a customized landing page with multiple links. With Linktree, you can easily add your desired links and share your Linktree URL in your Instagram bio. This way, your followers can access all your important links with just one click!

2. Shorby

Another great option is Shorby. It lets you create a visually appealing landing page where you can add multiple links. By using Shorby, you can optimize your Instagram profile and make it more engaging for your audience. Include your Shorby URL in your Bio, and voila! Your followers can explore all your links effortlessly.

3. Swipe-Up Feature in Stories

If you have a verified Instagram account or at least 10,000 followers, you can take advantage of the swipe-up feature in Instagram Stories. This feature allows you to add links directly to your stories, making it easy for your followers to swipe up and visit the desired webpage. It’s a powerful way to share multiple links and engage with your audience.

4. Link Stickers

Instagram has introduced link stickers, a fun and interactive way to add multiple links to your stories. You can create a story, add the link sticker, and customize it with the URLs you want to share. Your followers can tap on the sticker to access your added links. It’s a creative and eye-catching way to share multiple links!

By exploring these alternative methods, you can optimize your multiple-link strategy and enhance your overall Instagram experience. So add those multiple links to your Instagram profile, and watch your engagement soar!

Step 1: Understanding the Limitations of Instagram’s Single Link Policy

The limitations of Instagram’s single-link policy must be understood to navigate the platform’s restrictions effectively. As a visual-centric social media platform, Instagram only allows users to include one clickable link in their bio section. This limitation poses challenges for individuals and businesses who want to share multiple links with their followers.

Understanding Instagram’s limitations is crucial for devising alternative methods for including multiple links. One common workaround is utilizing third-party tools and services that enable users to create personalized landing pages or microsites. These pages are a hub for multiple links, allowing users to direct their followers to specific content, products, or websites outside of Instagram.

Another approach is leveraging the power of swipe-up features in Instagram Stories. Verified accounts with at least 10,000 followers can add swipe-up links directly within their Stories. This feature allows influencers, brands, and businesses to drive traffic to external websites.

Moreover, using call-to-action buttons like ‘Link in Bio’ or ‘Swipe Up’ can prompt users to visit the user’s profile or Story, where they can access the desired links. Utilizing these alternative methods helps circumvent Instagram’s single-link policy while efficiently maximizing engagement and redirecting followers.

Step 2: Exploring Alternative Methods to Add Multiple Links on Instagram

This discussion will focus on two alternative methods to add multiple links on Instagram: External Link Tools and the Link in Bio feature.

External Link Tools are third-party applications or services that allow users to create a clickable link in their Instagram bio, which can direct followers to various external websites or content.

The Link in Bio feature is a built-in option provided by Instagram, where users can include a single link in their Bio that leads to a webpage containing multiple links.

These methods provide convenient solutions for circumventing Instagram’s single-link policy and enabling users to share multiple links with their followers.

External Link Tools

External link tools provide a range of options for adding multiple links on Instagram. These tools offer various benefits that can enhance the user experience and maximize the potential of Instagram as a marketing platform. One significant benefit is including multiple links in a single bio or post, allowing users to direct their audience to different websites or content simultaneously. Moreover, external link tools often come with analytics features, enabling users to track click-through rates and measure the effectiveness of their links. Additionally, these tools may offer customization options, such as branded URLs or buttons, to help create a cohesive and professional online presence. Using external link tools, Instagram users can optimize engagement and drive traffic to relevant web pages efficiently.

Benefits of Using External Link Tools
Ability to add multiple links
Analytics for tracking performance
Customization options

Link in Bio

Instagram’s Link in Bio feature allows users to include a single hyperlink in their profile, which can be used to direct their audience to external websites or content. This feature is handy for businesses and influencers who want to promote their products or share valuable resources with their followers.

However, one limitation of Link in Bio is the inability to track the performance of these links. Instagram does not offer built-in link-tracking capabilities, unlike other platforms that provide detailed analytics on link clicks and conversions. As a result, users have to rely on third-party tools such as Bitly or Google Analytics to monitor the effectiveness of their links.

It’s important to note that the visibility of Links in Bio also depends on the Instagram algorithm, which determines how often and prominently a user’s posts and profile appear in others’ feeds.

Step 3: Using Linktree to Create a Customizable Link Landing Page

Linktree is a popular tool that allows users to create a customizable landing page for their links on platforms like Instagram.

One of the key benefits of using Linktree is that it provides a simple and efficient way to share multiple links in one place, solving the limitation imposed by platforms like Instagram that only allow one clickable link in the bio section.

Additionally, Linktree offers various customization options, such as choosing different themes, adding images or logos, and rearranging the order of links, allowing users to create a visually appealing and personalized link landing page.

Benefits of Linktree

One advantage of using a centralized platform like Linktree is that it allows Instagram users to overcome the limitation of having only one clickable link in their Bio, enabling them to direct their audience to multiple web destinations simultaneously.

Linktree’s customizable landing pages allow users to create unique and visually appealing interfaces that represent their brand or personal identity. This feature optimization ensures the landing page aligns with the user’s desired aesthetic and messaging.

Additionally, Linktree offers a Shorby integration, further enhancing the customization options available to users. With this integration, users can add custom icons, change colors, and personalize the URL link on their Instagram profile.

These benefits make Linktree an essential tool for individuals and businesses looking to maximize their online presence and efficiently drive traffic to various web destinations.

Customization Options for Linktree

Customization is essential to creating a personalized and visually appealing online presence. Regarding Linktree, users can customize their link landing page according to their preferences. This allows them to align the design with their brand identity or personal style. One way to customize is by selecting themes, colors, and fonts that resonate with the user’s aesthetic vision. Additionally, Linktree offers various layout options for arranging multiple links in an organized manner. Users can choose templates that suit their needs and effectively showcase their links. Another alternative for Instagram users seeking link customization is Shorby. Shorby provides features like custom branding, advanced analytics, and even the ability to add social media icons for further personalization.

Customization Options Advantages Examples
Themes Reflects brand identity/personal style Light theme
Colors Enhances visual appeal Blue color scheme
Fonts Aligns with desired aesthetics Bold sans-serif font

Table: Examples of Customization Options for Linktree

Step 4: Leveraging Shorby to Add Multiple Links in Instagram Bio

Leveraging Shorby to incorporate multiple links in an Instagram bio effectively becomes a viable solution. Shorby is a tool that allows users to create a custom link landing page, which can be added to the Instagram bio. This landing page is a hub for all the links users want to share with their followers.

One way to leverage Shorby is by using Bitly for multiple links. Bitly is a URL-shortening service that allows users to create shortened links for their desired destinations. By integrating Bitly with Shorby, users can easily add multiple shortened links to their custom link landing page.

Another method of adding multiple links on Instagram is utilizing the platform’s shopping feature. This feature enables businesses and creators to tag products in their posts and direct followers to specific product pages or online stores. By strategically tagging products and linking them directly within posts, businesses can provide easy access for followers to explore and shop various items.

Step 5: Utilizing the Swipe-Up Feature in Instagram Stories for Multiple Links

Utilizing the swipe-up feature in Instagram stories allows users to provide convenient access to various content or resources. This feature is handy for businesses, influencers, and content creators who want to share multiple links with their audience without the constraint of having only one link in their Bio. Users can optimize their swipe-up feature by directing followers to different destinations based on their interests or needs by utilizing link shorteners and creating landing pages.

Here is an example of how users can utilize the swipe-up feature effectively:

Swipe-Up Destination Content/Resource
Website Latest blog post
YouTube Channel New video upload
Online Store Discount code
Podcast Episode Recent episode

By incorporating this table into their Instagram story, users can visually showcase the different options available to their followers. This not only enhances user experience but also increases engagement and click-through rates.

Link shorteners are crucial in maximizing the limited character space available for each Instagram story. They condense long URLs into shorter, more manageable links that are easier to share and remember.

Creating landing pages tailored for each swipe-up destination further enhances user experience by seamlessly transitioning from Instagram stories to relevant content or resources.

Step 6: Incorporating Link Stickers in Instagram Stories for Multiple Links

Incorporating link stickers in stories gives users an alternative method of directing their audience toward various destinations. Rather than relying solely on the swipe-up feature, which is only available to accounts with 10,000 followers or more, link stickers offer a solution for accounts that do not meet this threshold but still wish to promote multiple links in their Instagram Stories.

Using Link Stickers in Instagram Stories offers several advantages:

  • Versatility: Link stickers can be added to any part of the Story, allowing users to place them for maximum visibility and engagement.
  • Customizability: Users can customize the appearance of link stickers, adding visual appeal and personal branding elements.
  • Multiple links: Unlike the swipe-up feature that allows only one link per Story, link stickers enable users to add multiple links within a single story.
  • Tracking capabilities: Link sticker analytics provide insights into user engagement and click-through rates, allowing users to measure the effectiveness of their linked content.

Step 7: Using Captions and Comments to Add Additional Links on Instagram

An alternative method to promote additional Instagram content is using captions and comments. While hashtags are commonly used to increase visibility and reach on the platform, captions and comments can equally maximize engagement. By strategically incorporating links within these elements, users can provide their audience with easy access to additional resources or relevant information.

Captions allow users to provide context, tell a story, or share important details about their posts. By adding a link within the caption, users can direct their followers to external websites or other social media platforms where they can find more content. This not only enhances the user experience but also allows for increased engagement and interaction.

Comments, on the other hand, offer an opportunity for users to engage directly with their audience. By replying to comments and including relevant links in those responses, users can further encourage visitors to explore additional content or take specific actions.

To effectively utilize captions and comments for maximum engagement and reach, it is essential to incorporate relevant hashtags that align with shared content. Hashtags help categorize posts and make them discoverable by a wider audience who might be interested in similar topics.

Step 8: Analyzing the Results and Optimizing Your Multiple Link Strategy

To effectively analyze the results and optimize your strategy for including multiple links on Instagram, evaluating engagement metrics and making data-driven decisions is crucial. Optimizing analytics can help improve conversion rates and maximize the effectiveness of your multiple-link strategy.

Here are four key steps to consider:

  • Track click-through rates: Monitoring the number of clicks each link receives will provide valuable insights into which links generate the most interest from your audience. This information can be used to prioritize high-performing links or identify areas for improvement.
  • Analyze user behavior: Understanding how users interact with your multiple links can help you identify patterns or trends in their browsing habits. By analyzing user behavior, you can tailor your link placement and content to align with their preferences, ultimately improving conversion rates.
  • Segment your audience: Utilize analytics tools to segment your audience based on demographics, interests, or behaviors. This allows you to target specific groups with relevant content and personalized link suggestions, increasing the likelihood of conversions.
  • A/B testing: Experimenting with variations of your multiple-link strategy through A/B testing can provide valuable insights into what resonates best with your audience. You can refine and optimize your approach over time by comparing performance metrics between different versions.


Are you looking to maximize the potential of your Instagram bio? Only Social’s Link-in-Bio function is the answer. Build customizable pages with unlimited design blocks, collect valuable data with forms, accept payments or donations, create QR codes, and more. Our feature-packed tool empowers you to create a dynamic and engaging Link-in-Bio page. Don’t miss out on this opportunity! Sign up for our commitment-free 7-day trial today.

Frequently Asked Questions

Can I Add Multiple Links Directly in the Captions or Comments of My Instagram Posts?

Alternative methods for adding multiple links on Instagram include using third-party tools. These tools offer the advantage of allowing users to add multiple links directly in captions or comments. However, they may have drawbacks, such as limited functionality or potential security concerns.

Is There a Limit to the Number of Links I Can Add Using Linktree?

The number of links that can be added using Linktree or its alternatives is unlimited. Utilizing multiple links on Instagram offers benefits such as enhanced user experience and increased engagement with various content.

How Can I Customize the Appearance of My Linktree Landing Page?

Customizing the appearance of a Linktree landing page offers various options to enhance its visual appeal and user experience. These include selecting themes, fonts, and colors and adding custom headers or backgrounds.

Can I Track the Performance of Each Individual Link Added Through Shorby?

Tracking the performance of individual links added through Shorby allows users to gain valuable analytics data. This enables them to assess the effectiveness and impact of each link, aiding in optimizing their marketing strategies and achieving desired outcomes.

Are there any restrictions on using the swipe-up feature in Instagram stories for multiple links?

Potential alternatives to using the swipe-up feature in Instagram stories to share multiple links include using a link in the bio service or creating a landing page with multiple clickable links. Strategies for maximizing engagement and conversions when using the swipe-up feature for multiple links involve providing clear calls to action and relevant content.