How to Get a Blue Tick on Instagram

Welcome to the digital era, where social media is not just a platform for socializing but a critical battleground for brand recognition and credibility. At the forefront of this landscape is Instagram, a platform where visuals reign supreme and influencers, celebrities, and businesses vie for attention. Amidst this competitive arena, one symbol stands out as a bastion of legitimacy and prestige — the Instagram verification badge.

The sought-after blue checkmark is more than just an icon; it’s a signal to the world that your brand is authentic, trustworthy, and noteworthy. In this guide, we’ll delve into what Instagram verification truly entails, why it’s so coveted, and how it can serve as a beacon for your brand’s online presence. Whether you’re a burgeoning startup, a seasoned marketer, or an influencer looking to cement your status, understanding the path to verification is the first step toward elevating your Instagram game.

Join me as we navigate through the intricacies of getting verified on Instagram and uncover the strategies that can help your brand not only achieve this esteemed status but also leverage it for greater visibility and growth. Let the journey to securing that blue checkmark begin!

Table of Contents

Understanding Instagram Verification

Instagram verification represents an official identity confirmation, a stamp of authenticity that denotes an account as a verifiable influencer, celebrity, brand, or entity on the platform. This blue checkmark is not just a symbol; it is an assurance from Instagram that the account is the authoritative presence of the individual or brand it represents. With rampant impersonation and countless parody accounts, this badge serves as a critical marker distinguishing real accounts from potential posers.

Defining Instagram Verification

Instagram verification, symbolized by a blue checkmark next to a user’s name, is an acknowledgment of an account’s authentic presence on the platform. This feature was created to help users more easily identify and follow the genuine accounts of high-profile figures and organizations. The verification status is reserved for accounts that Instagram deems as ‘public interest’ and typically includes those who are highly searched for and have a significant following. When an account is verified, it tells users across the platform that the content emanating from it is genuinely from the entity it claims to represent, providing a layer of security and trustworthiness to the interactions and engagements on the account.

The Purpose Behind the Badge

The blue checkmark emblem serves multiple purposes. Primarily, it acts as a buffer against identity theft, ensuring that followers can interact with confidence, knowing they are engaging with the actual individual or brand. Its secondary yet equally vital function is to promote transparency within the digital ecosystem of Instagram. Through verification, Instagram aims to foster an environment where truthful representation is the norm, and users can navigate the platform with certainty about the legitimacy of the profiles they choose to engage with.

The Dual Role of Verification

The verified badge carries weight not just in establishing authenticity but also in enhancing an account’s discovery. Instagram’s search algorithms are engineered to favor verified accounts, meaning those with the blue checkmark are often prioritized in user search results and the Explore page. The badge can also serve as a symbol of prestige, which could be advantageous when seeking out collaborations or sponsorships. Brands and influencers alike recognize the inherent value in verification, as it may extend reach, grow audiences, and open doors to new opportunities within Instagram’s vast and ever-growing network.

The Significance of Being Verified

The Instagram verification badge wields significant power and influence in the realm of social media, providing a host of advantages to those who possess it. Its importance can be felt across different facets of online branding and marketing, highlighting its role as a key asset for influencers, celebrities, and businesses alike.

Trust and Authenticity

The blue checkmark is synonymous with credibility on Instagram. It serves as an assurance to users that your content is genuine and that they are interacting with the real person or business behind the account. This level of trust is crucial in building and maintaining an authentic relationship with your audience. As skepticism around online content grows, the verification badge becomes an invaluable asset in ensuring that your followers can trust in the legitimacy of your brand’s digital identity.

Increased Visibility and Exposure

Verified accounts enjoy enhanced visibility on the platform. Due to Instagram’s algorithmic preference for verified profiles, these accounts often appear first in search results and suggestions, giving them a leg up in the battle for attention on users’ feeds. This increased exposure not only amplifies your reach but also can lead to greater brand awareness and new follower growth, making verification a powerful tool for amplifying your marketing efforts.

Brand Protection

With verification comes a form of brand protection. The badge helps safeguard your brand’s identity by preventing impersonation, which is a common challenge on social platforms. When your followers see the verification checkmark, they have instant confirmation that they are dealing with the official account. This protection is particularly vital when dealing with the spread of misinformation or unauthorized accounts that could potentially damage your brand’s reputation.

Higher Engagement Rates

Users tend to engage more with verified accounts due to the perceived authority and trustworthiness that come with the badge. This engagement goes beyond likes and comments; it extends to a higher likelihood of sharing your content, participating in discussions, and following calls to action. As engagement rates are a cornerstone of success on Instagram, the verification badge can significantly enhance your interaction metrics, fueling the growth and influence of your account.

In summary, securing Instagram verification is more than just an ego boost—it’s a strategic advantage in a highly competitive digital landscape. It bolsters the perceived value of your brand and acts as a catalyst for increased engagement and growth. Understanding this significance is the first step towards leveraging the full potential of the blue checkmark for your Instagram presence.

 Eligibility Criteria for Instagram Verification

Before embarking on the quest for the coveted blue checkmark, it’s crucial to understand the eligibility requirements set by Instagram. The platform has established a clear set of criteria that an account must meet to be considered for verification. These guidelines are designed to ensure that the verification process remains fair and consistent for all applicants. Let’s break down the key eligibility criteria that Instagram uses to evaluate verification requests:

Authenticity of the Account

The primary requirement for verification is authenticity. Your Instagram account must represent a natural person, registered business, or entity. This means fan accounts, meme pages, or unofficial community accounts are typically not eligible for the verification badge. Instagram may request official documents to verify the authenticity of an individual or business during the application process.

Completeness of the Profile

Instagram demands that your account is complete, which entails having a public profile with a bio, a profile picture, and at least one posted piece of content. Private accounts cannot be verified. Your profile should provide enough information to help users understand who you are and what you represent without any “add me” links to other social media services.

Public Accessibility

The quest for verification requires a public-facing presence. Your account needs to be public with no restrictions on who can view your profile or content. An account set to private mode hides content from the wider Instagram community and is, therefore, ineligible for verification.


The uniqueness factor is pivotal; your account must be the unique presence of the person or business it represents. This means that only one account per person or business can be verified on Instagram, with exceptions for language-specific accounts. In addition, Instagram does not verify general interest accounts (e.g., meme roundups or aggregate themed pages).

Notability and Recognition

Finally, to be verified, your account must represent a well-known, highly searched person, brand, or entity. Instagram reviews accounts that are featured in multiple news sources, and they do not consider paid or promotional content as sources for review. The platform seeks to verify individuals and businesses that have a strong enough presence outside of Instagram to warrant recognition.

By ensuring your account meets these criteria, you position yourself closer to the possibility of verification. Remember that meeting these requirements does not guarantee verification, as Instagram maintains discretion over the final decision. However, these guidelines are the essential first steps in demonstrating to Instagram that your account is a credible candidate for the blue checkmark.

The Verification Process: A Step-by-Step Guide

Achieving verification on Instagram involves a systematic process that requires attention to detail and a clear understanding of the platform’s guidelines. Let’s walk through the steps to apply for that elusive blue badge and what you can expect along the way.

Step 1: Ensuring Account Eligibility

Before anything else, confirm that your account meets the eligibility criteria we discussed earlier. This includes being authentic, complete, public, unique, and notable. Take this time to optimize your account, making sure your profile is up-to-date and that your content accurately reflects your brand’s identity and message.

Step 2: Preparing for the Verification Request

Gather the necessary documents that establish your identity or your brand’s legal standing. This could be a government-issued photo ID for individuals or business documents for companies. Additionally, compiling links to third-party sources that highlight your or your brand’s notability, such as press coverage or influential publications—not sponsored content or paid ads.

Step 3: How to Submit the Application on Instagram

To begin the application, go to your Instagram profile, tap on the menu icon, and then navigate to the ‘Settings’ gear wheel. From there, select ‘Account’ and tap on ‘Request Verification.’ You’ll be asked to provide your account name, your full name (or that of your company), and a category that best represents your account (e.g., Blogger/Influencer, Business/Brand/Organization, etc.). Lastly, upload the photo identification documents you’ve gathered.

Step 4: The Waiting Period and Review Process

After submitting your request, the waiting game begins. Instagram’s team will review your application to determine whether your account meets the verification standards. This process can take a few days to several weeks, and during this time, you won’t receive updates on the status of your application—patience is key.

Step 5: Responding to Instagram’s Decision

Once Instagram has reached a decision, you’ll be notified in your Instagram notifications. If your application is denied, you can take steps to build your brand’s presence and notability further before reapplying after 30 days. If your application is approved, you’ll see the blue verification badge automatically appear on your profile.

Remember, the verification process is selective and aimed at authenticating the most influential and recognized accounts. Transparency from your side and adhering to Instagram’s terms of service and community guidelines enhance your chances of a favorable outcome. While being verified isn’t the end-all-be-all of Instagram success, it certainly can help reinforce your brand’s authenticity and prominence on the platform.

 Strategies to Improve Your Verification Odds

Securing Instagram verification isn’t solely a matter of crossing your fingers and hoping for the best. There are proactive measures you can take to bolster your application’s appeal. Here are some strategies that can improve your odds of obtaining that distinguished blue checkmark.

Optimize Your Instagram Profile

First impressions are critical on social media, and your Instagram profile is no exception. Optimizing your profile involves more than just completing all the sections. It means carefully curating your bio to reflect your brand’s voice and identity, choosing a profile picture that is instantly recognizable, and ensuring that your content aligns with your brand’s message and values. A well-optimized profile not only looks professional but also tells Instagram (and your audience) that you’re serious about your presence on the platform.

Build and Document Notability

To meet Instagram’s notability requirements, you need to establish yourself or your brand as a figure of public interest. This involves having a notable online presence outside of Instagram. Focus on being featured in reputable publications, engaging in significant industry events, and increasing your media presence. All of these contribute to the perception of your brand as notable and influential. Document these instances, as they can be crucial in proving your case for verification.

Maintain Active and Consistent Account Use

Instagram values are active, and accounts are consistently used for verification. Regular posting, engaging with your audience, and participating in community activities demonstrate to Instagram that you are invested in their platform. Your content should not only be regular but also engaging and high-quality—aim to foster interaction and cultivate a strong community around your brand.

Network with Other Verified Accounts

Interacting with other verified accounts could potentially increase your visibility and legitimacy on the platform. Collaborations, mentions, and engagements with verified users can indirectly support your notability, suggesting to Instagram that you are part of the community of established, trustworthy accounts.

Adhere to Instagram’s Rules and Guidelines

Perhaps the most essential piece of advice is to stay within the boundaries of Instagram’s terms of service and community guidelines. Any violations could not only harm your chances of verification but also result in account penalties or suspension. Uphold a clean record by avoiding questionable activities like buying followers or likes, which can be detrimental to your verification prospects.

Implementing these strategies can help solidify your application for Instagram verification. While they don’t guarantee success, they position you as a strong candidate by aligning your profile with the platform’s criteria for verification. Remember, the goal is to make your account stand out as authentic, credible, and significant, warranting recognition and verification by Instagram.

Best Practices for Profile Optimization

Optimizing your profile is a critical step to enhance your chances of Instagram verification. A well-optimized profile communicates to Instagram’s review team—and your audience—that your account is authoritative, active, and engaging. Here are several best practices to ensure your profile stands out and aligns with the platform’s expectations for verification.

Creating a Compelling Bio

Your Instagram bio is a snapshot of your identity. It should succinctly convey who you are, what you do, and what makes you unique. Utilize this space to articulate your brand’s value proposition and personality. Incorporate industry-relevant keywords that resonate with your audience and establish your sector authority.

Selecting a High-Quality Profile Picture

Your profile picture acts as a visual identifier for your account. It should be easily recognizable, high-quality, and reflect your brand. For personal brands, a professional headshot is often the most effective. Companies typically opt for their logo, which should be centered and scaled appropriately to ensure visibility even in smaller displays.

Crafting Engaging and Authentic Content

The content you post is the essence of your Instagram presence. Prioritize high-quality visuals and videos that tell your brand’s story authentically. Ensure each post serves a purpose, aligns with your brand message, and adds value to your audience. Posts should be designed not only to attract attention but also to encourage interaction through compelling captions and clear calls to action.

Utilizing Strategic Hashtags for Greater Reach

Hashtags improve the discoverability of your content and can connect you with broader audiences. They should be relevant, strategic, and a mix of brand-specific, industry-specific, and trending topics. Research the best-performing hashtags in your niche to enhance your content’s visibility and attract new followers.

Consistency in Visual Branding

Maintain a consistent aesthetic across your posts to create a cohesive and visually appealing feed. This may include consistent color schemes, filters, or composition styles. A consistent brand image helps create a memorable experience for your followers and strengthens brand recognition.

Posting Schedule

Maintain an active Instagram account with a regular posting schedule. Determine the best times to post for your audience and stick to a frequency that keeps your brand top of mind without overwhelming your followers. Consistency in your posting schedule signals to Instagram that your account is a valuable, engaged part of the community.

Engagement with Your Audience

Engagement is a two-way street. Actively respond to comments, participate in relevant conversations, and show appreciation to your followers. Building a solid relationship with your audience demonstrates to Instagram that your account is not only popular but also positively influences the community.

By adhering to these profile optimization best practices, you’re not just preparing for the verification process; you’re also establishing a solid foundation for long-term success on Instagram. A well-optimized profile is crucial in making a compelling case for verification and cementing your status as a key player in your industry or niche.

Increasing Brand Notability Outside of Instagram

To meet Instagram’s verification criteria, it’s essential to extend your brand’s reach and recognition beyond the app. Instagram places excellent value on accounts that are notable or newsworthy in the broader world, not just within their platform. Here’s how to increase your brand’s notability outside of Instagram to strengthen your verification application.

PR Strategies and Media Relations

Develop a public relations strategy that aims to get your brand featured in various media outlets. Press releases, editorials, guest articles, interviews, and media appearances can all contribute to your brand’s profile. Focus on building relationships with journalists and bloggers in your industry to facilitate media coverage. The exposure from reputable sources will not only heighten your brand’s profile but also likely catch the attention of Instagram’s verification team.

Features in Reputable News Outlets

Being featured in major news publications, industry magazines, and recognized online platforms adds to your brand’s authority and notability. Instagram considers such features to be significant indicators of an account’s eligibility for verification. Aim for organic mentions and features, as Instagram does not count paid or promotional content in their assessment.

Engaging in Public Relations Campaigns

Initiate or participate in PR campaigns that highlight your brand’s expertise, community involvement, or innovation. These campaigns can increase brand visibility and distinguish you as a leader in your field. Well-executed campaigns can lead to viral content and substantial press coverage, further bolstering your notability.

Awards and Accolades

Earning accolades or recognition within your industry can be a substantial addition to your verification dossier. Awards showcase peer recognition and validate your influence and expertise. Highlight these achievements in your public communications and on your website.

Networking and Partnerships

Cultivate a robust professional network with other notable brands and figures in your industry. Partnerships, collaborations, and endorsements can serve as a testament to your brand’s standing and influence, potentially leading to increased media coverage and public interest.

Speaking Engagements and Conferences

Active participation in significant industry events, such as speaking engagements, panel discussions, and conferences, positions you as an authority in your field. These engagements can generate buzz and position your brand in a notable light among your peers and the public.

Educational Content and Thought Leadership

Establish yourself as a thought leader by creating and sharing valuable educational content. Whether it’s through blogging, podcasting, webinars, or public speaking, providing insightful commentary on industry trends and challenges can set your brand apart.

Remember, Instagram’s verification process is not just about popularity on the platform but about notability in the public domain. By focusing on building a well-rounded, reputable brand presence across various channels, you not only amplify your credibility and authority but also substantiate your case for that blue verification badge on Instagram.


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Frequently Asked Questions

What is Instagram verification?

Instagram verification is the process through which Instagram authenticates the accounts of notable public figures, celebrities, brands, and entities on the platform. Verified accounts display a blue checkmark badge that signifies their authenticity.

Why is Instagram verification important?

Instagram verification is vital for establishing trust and authenticity, increasing visibility and exposure, protecting your brand from impersonation, and enhancing user engagement.

Who is eligible for Instagram verification?

Eligibility for Instagram verification requires that an account represents a real person, registered business, or entity. The account must be public, have a complete bio and profile picture, be unique in representing the individual or business, and be notable or newsworthy.

What documents are needed for Instagram verification?

You will typically need a government-issued photo ID for individuals or official business documents for companies. The documents should prove the authenticity of your identity or your brand’s legal status.

How do I apply for Instagram verification?

You can apply for Instagram verification through the Instagram app by going to your profile, tapping the menu icon, selecting ‘Settings,’ then ‘Account,’ and finally tapping ‘Request Verification.’ Follow the prompts to submit the required information and documentation.

How long does it take to get verified on Instagram?

The review process for Instagram verification can vary. It can take anywhere from a few days to several weeks. Instagram does not provide updates during the review process, so patience is key.

Can I reapply if my Instagram verification is denied?

Yes, if your verification request is denied, you can reapply after 30 days. Use this time to enhance your profile, increase your notability, and address any potential factors that may have led to the denial.

How can I improve my chances of getting verified on Instagram?

You can improve your chances by optimizing your Instagram profile, building and documenting your notability both on and off the platform, maintaining active and consistent account use, and networking with other verified accounts.

Yes, being featured in reputable news outlets and publications can significantly improve your verification odds. Instagram considers media coverage as evidence of your notability. Remember, paid or promotional content is not taken into account for verification purposes.

Will buying followers or likes help me get verified on Instagram?

No, buying followers or likes goes against Instagram’s community guidelines and can harm your chances of verification. It’s essential to grow your audience organically and maintain a genuine engagement strategy.

By familiarizing yourself with these FAQs and the information provided throughout this guide, you’ll be equipped with the knowledge needed to navigate the Instagram verification process effectively. Remember to focus on authenticity, notability, and active engagement as you work towards earning that blue checkmark for your brand.

Conclusion: The Essence of Instagram Verification

In closing, obtaining the coveted blue checkmark on Instagram goes beyond social status—it represents your brand’s commitment to authenticity and establishes trust with your audience. While the verification process may seem daunting, a strategic approach rooted in understanding the criteria and actively enhancing your brand’s presence can set you on the right path.

Remember, verification is not the pinnacle of success on Instagram. True success lies in the quality of your content, the strength of your engagements, and the loyalty of your community. Keep these as your focus, and the blue badge of verification will become a natural complement to a well-established brand narrative.

Embrace the journey towards verification with patience and persistence, and let every effort to achieve it double as a step towards solidifying your brand’s reputation. As you continue to evolve and grow in the dynamic world of Instagram, let the pursuit of authenticity always guide your way.